Foto: Jurado PR escogiendo a los ganadores / Getty Images
Durante la primera gala de premiación de Cannes Lions 2014 se presentó a los 75 ganadores de la categoría PR. El Gran Prix fue para Estados Unidos, por el trabajo de CREATIVE ARTISTS AGENCY Los Angeles y EDELMAN New York denominado THE SCARECROW desarrollado para CHIPOTLE MEXICAN GRILL.
A continuación el detalle de los ganadores de esta categoría:
| Pieza | Anunciante | Agencia | País | Premio | Agencia PR |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Grand Prix | EDELMAN New York |
| THIS IS WHOLESOME | HONEY MAID | DROGA5 New York | USA | Gold Lion | WEBER SHANDWICK Chicago |
| TUI CATCH A MILLION | HEINEKEN NEW ZEALAND | SAATCHI & SAATCHI Auckland / APOLLONATION Auckland | NEW ZEALAND | Gold Lion | |
| THE FADING NEWS | RADIKAL | TBWA\ISTANBUL | TURKEY | Gold Lion | |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Gold Lion | EDELMAN New York |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
| RICE-CODE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Gold Lion | |
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | LEO BURNETT Milan | ITALY | Gold Lion | |
| THE FADING NEWS | RADIKAL | TBWA\ISTANBUL | TURKEY | Gold Lion | |
| DALLAS GAS STATION | TNT | GREY NEW YORK | USA | Gold Lion | |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Gold Lion | EDELMAN New York |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Gold Lion | |
| LIVE TEST SERIES | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | Gold Lion | BE ON Stockholm |
| IF WE MADE IT | HEINEKEN | DROGA5 New York | USA | Silver Lion | FAST HORSE Minneapolis |
| FOOTBALL ON YOUR PHONE | DIRECTV | GREY NEW YORK | USA | Silver Lion | |
| DALLAS GAS STATION | TNT | GREY NEW YORK | USA | Silver Lion | KETCHUM New York |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | DEUTSCH Los Angeles | USA | Silver Lion | |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Silver Lion | ELEVEN PR Sydney |
| HANDS ON SEARCH | YAHOO! JAPAN | HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion | |
| MOVIES THAT CHANGE LIVES | CHANGE ONE LIFE | Y&R Moscow | RUSSIA | Silver Lion | PROSTOR PR AND CONSULTING Moscow |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | Silver Lion | QMS Madrid |
| 18TH ZONE EMBASSY | FRITOLAY | BBDO GUATEMALA | GUATEMALA | Silver Lion | |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Silver Lion | ELEVEN PR Sydney |
| POLISH DIACRITICS CAMPAIGN | POLISH ACADEMY OF SCIENCES | OGILVY & MATHER ADVERTISING Warsaw | POLAND | Silver Lion | OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw |
| D ROSE JUMP STORE | ADIDAS | TBWA\LONDON | UNITED KINGDOM | Silver Lion | |
| SADDLE BLOSSOMS | COGOO – CLEAN CITY ORGANIZATION | TBWA\HAKUHODO Tokyo | JAPAN | Silver Lion | THE WINDWARD Tokyo |
| THE HAIR FEST | CASA DE LA AMISTAD | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | |
| THE EPIC SPLIT | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | Silver Lion | BE ON Stockholm |
| DACIA SPONSOR DAY | RENAULT ITALIA | PUBLICIS CONSULTANTS ITALIA Milan | ITALY | Silver Lion | PUBLICIS CONSULTANTS ITALIA Milan |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | DEUTSCH Los Angeles | USA | Silver Lion | |
| GOOGLE ‘REUNION’ | GOOGLE, INDIA | OGILVY & MATHER INDIA Mumbai | INDIA | Silver Lion | |
| RICE-CODE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Silver Lion | |
| ANDROID KIT KAT | NESTLÉ | JWT LONDON | UNITED KINGDOM | Silver Lion | |
| SAT-JF14 | RECORD COLLECTION | LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles | BRAZIL | Silver Lion | |
| LOVE | HONEY MAID | DROGA5 New York | USA | Silver Lion | WEBER SHANDWICK Chicago |
| #SOMOSTODOSMACACOS #WEAREALLMONKEYS | NEYMAR JR | LODUCCA São Paulo | BRAZIL | Silver Lion | |
| ANIMAL STRIKE | PAW JUSTICE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Silver Lion | MANGO COMMUNICATIONS Auckland |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion | |
| DAD’S PREGNANT TOO | KIMBERLY CLARK | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
| THE ANTI CANCER PASTE UP | A.C.CAMARGO CANCER CENTER | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | |
| PANTENE LIFE CARE | PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| ARE YOU KLAUS-HEIDI? | LUFTHANSA | DDB STOCKHOLM | SWEDEN | Bronze Lion | BURSON-MARSTELLER Stockholm |
| UNGROUNDED: AN INNOVATION LAB IN THE SKY | BRITISH AIRWAYS | OGILVY NEW YORK / TEXT 100 New York | USA | Bronze Lion | |
| GOOGLE ‘REUNION’ | GOOGLE, INDIA | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | |
| GIVING | REAL MOVE CO. | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | |
| VERY GOOD MANNERS | POLISH RED CROSS | CHEIL POLAND Warsaw | POLAND | Bronze Lion | |
| NO CHILD BRIDES | CHILD SURVIVAL INDIA | HAVAS WORLDWIDE INDIA Gurgaon | INDIA | Bronze Lion | |
| #MAMMING | N/A | 360i New York | USA | Bronze Lion | |
| WHY BRING A CHILD INTO THIS WORLD? | UNILEVER | DAVID Buenos Aires | ARGENTINA | Bronze Lion | EDELMAN London |
| BE A MAN | KOMMUNAL | VOLONTAIRE Stockholm | SWEDEN | Bronze Lion | |
| INCOMPLETE BIOS | FUNDACIÓN PANIAMOR | LEO BURNETT COSTA RICA San Jose | COSTA RICA | Bronze Lion | |
| RUMBLE ON THE RAILS | COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING | KETCHUM SPORTS & ENTERTAINMENT New York | USA | Bronze Lion | KETCHUM SPORTS & ENTERTAINMENT New York |
| RAIN FOR SALE | THE COCA-COLA COMPANY | OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá | COLOMBIA | Bronze Lion | |
| PANTENE LIFE CARE | PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
| TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| HSBC NOW | HSBC | HSBC London | UNITED KINGDOM | Bronze Lion | |
| HIT 3001 | DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO | JWT SAN JUAN San Juan | PUERTO RICO | Bronze Lion | |
| TAXI STOLTENBERG | ARBEIDERPARTIET (THE LABOUR PARTY) | TRY/APT ADVERTISING AGENCY Oslo | NORWAY | Bronze Lion | |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | Bronze Lion | QMS Madrid |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion | |
| DAD’S PREGNANT TOO | KIMBERLY CLARK | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
| TRUST YOUR POWER | PROCTER & GAMBLE | SAATCHI & SAATCHI New York | USA | Bronze Lion | CITIZEN PR New York |
| GIVE BLOOD. GIVE POWER. – CHAMPIONS FOR CHILDREN. | GERMAN RED CROSS | JUNG von MATT Hamburg | GERMANY | Bronze Lion | MHOCH4 Hamburg |
| TA NO MAPA! (ON THE MAP) | AFROREGGAE | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | |
| MESSAGE BARTER | THE AKANKSHA FOUNDATION | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | |
| SOLVING #SOCHIPROBLEMS | AIRBNB | PEREIRA & O’DELL San Francisco | USA | Bronze Lion | |
| ASSASSIN’S CREED IV – BLACK FLAG – DEFY HISTORY | UBISOFT EMEA | SID LEE Paris | FRANCE | Bronze Lion | |
| #UNAPOLOGETIC | MATTEL | MATTEL INC El Segundo | USA | Bronze Lion | KETCHUM Los Angeles / HL GROUP New York |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) | TACO BELL | DEUTSCH Los Angeles | USA | Bronze Lion |