En esta categoría el jurado escogió a 66 trabajos ganadores. El Gran Prix se declaró desierto.
A continuación el listado de los trabajos que se hicieron acreedores de los Leones de Oro, Plata y Bronce:
| Trabajo | Anunciante | Concursante | País | Premio |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| OSCARS SELFIE | SAMSUNG TELECOMMUNICATIONS AMERICA | 72ANDSUNNY Los Angeles, CA / PMKBNC New York / EDELMAN DIGITAL New York | USA | Gold Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo / INKUBA Sáo Paulo | BRAZIL | Gold Lion |
| AMIA BOOTH | AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA) | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Gold Lion |
| BOB DYLAN LIKE A ROLLING STONE | SONY MUSIC | INTERLUDE New York | USA | Gold Lion |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Gold Lion |
| THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Gold Lion |
| PROJECT DRIVE-IN | AMERICAN HONDA MOTOR CO. | RPA Los Angeles | USA | Gold Lion |
| PROJECT DRIVE-IN | AMERICAN HONDA MOTOR CO. | RPA Los Angeles | USA | Gold Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo / INKUBA Sáo Paulo | BRAZIL | Gold Lion |
| CORNETTO CUPIDITY | UNILEVER | MOFILM London / THEAUDIENCE London | UNITED KINGDOM | Silver Lion |
| CLIMATE NAME CHANGE | 350 ACTION | BARTON F. GRAF 9000 New York | USA | Silver Lion |
| ONCE MORE, THE STORY OF VIN 903847 | VOLKSWAGEN CANADA | RED URBAN Toronto | CANADA | Silver Lion |
| FOR THE LOVE OF MUSIC | NASHVILLE CONVENTION AND VISITORS CORPORATION | VML Kansas City | USA | Silver Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Silver Lion |
| FROM ONE SECOND TO THE NEXT | AT&T | BBDO NEW YORK | USA | Silver Lion |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Silver Lion |
| MAKE EVERY YARD COUNT | NIKE | JWT INDIA Mumbai | INDIA | Silver Lion |
| D ROSE JUMP STORE | ADIDAS | TBWA\LONDON | UNITED KINGDOM | Silver Lion |
| THE NEXT BIG THING IS HERE WITH SAMSUNG + JAY Z | SAMSUNG TELECOMMUNICATIONS AMERICA | 72ANDSUNNY Los Angeles, CA / R/GA New York / EDELMAN New York | USA | Silver Lion |
| I TOUCH MYSELF | CANCER COUNCIL | JWT Sydney / SOAP CREATIVE Sydney | AUSTRALIA | Silver Lion |
| IF ONLY FOR A SECOND | MIMI FOUNDATION | LEO BURNETT FRANCE Paris | FRANCE | Silver Lion |
| LEON 1914, THE BOOK | MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX | DDB PARIS | FRANCE | Silver Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Silver Lion |
| #THEWORLDNEEDSMORE | UNITED NATIONS, OFFICE FOR THE COORDINATION OF HUMANITARIAN AFFAIRS | LEO BURNETT NEW YORK | USA | Silver Lion |
| MAKE EVERY YARD COUNT | NIKE | JWT INDIA Mumbai | INDIA | Silver Lion |
| REAL LIFE | ALLIANZ | OGILVY FRANCE Paris | FRANCE | Silver Lion |
| IBM FRACTAL FEST | IBM | OGILVY NEW YORK | USA | Silver Lion |
| UNLOAD YOUR 401K | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | Silver Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Silver Lion |
| FATHER’S DAY | PROSTATE CANCER UK | COAST London | UNITED KINGDOM | Bronze Lion |
| THE SOCIAL MUSIC EXPERIMENT | LOGITECH: ULTIMATE EARS | GREENLIGHT MEDIA AND MARKETING Los Angeles, CA | USA | Bronze Lion |
| FARMED AND DANGEROUS FICTION ENTRY | CHIPOTLE MEXICAN GRILL | PIRO New York / CHIPOTLE MEXICAN GRILL New York | USA | Bronze Lion |
| THE POWER INSIDE | INTEL + TOSHIBA | PEREIRA & O’DELL San Francisco | USA | Bronze Lion |
| STREET TALES | FIAT | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| EAST LOS HIGH TV SERIES | POPULATION MEDIA CENTER | WISE ENTERTAINMENT Los Angeles / THE ALCHEMISTS Los Angeles / HULU Santa Monica | USA | Bronze Lion |
| UN LUGAR LLAMADO MUNDO | SAN MIGUEL | WINK TTD Madrid | SPAIN | Bronze Lion |
| GENERATION ASTRONAUT | UNILEVER | BBH London | UNITED KINGDOM | Bronze Lion |
| FORD ON THE ROAD AGAIN | FORD FRANCE | OGILVY FRANCE Paris | FRANCE | Bronze Lion |
| HOW TO RAISE AN OLYMPIAN | PROCTER & GAMBLE | WIEDEN+KENNEDY Portland | USA | Bronze Lion |
| SAPEURS DOCUMENTARY | DIAGEO | AMV BBDO London | UNITED KINGDOM | Bronze Lion |
| WHY BRING A CHILD INTO THIS WORLD? | UNILEVER BRAND GLOBAL | DAVID Buenos Aires | ARGENTINA | Bronze Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Bronze Lion |
| THE BORN FRIENDS FAMILY PORTRAIT | SKYPE | PEREIRA & O’DELL San Francisco | USA | Bronze Lion |
| PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN | NOT IMPOSSIBLE, INTEL, VENABLES BELL | THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / VENABLES BELL & PARTNERS San Francisco / INTEL Santa Clara | USA | Bronze Lion |
| SAPEURS DOCUMENTARY | DIAGEO | AMV BBDO London | UNITED KINGDOM | Bronze Lion |
| FACE TO FRIENDS | NESTLÉ | PUBLICIS CONSEIL Paris | FRANCE | Bronze Lion |
| UNLOAD YOUR 401K | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | Bronze Lion |
| FIFA 14 | MICROSOFT | Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá | COLOMBIA | Bronze Lion |
| THE KAN KHAJURA STATION | UNILEVER INDIA | LOWE AND PARTNERS WORLDWIDE Mumbai / OZONTEL Hyderabad | INDIA | Bronze Lion |
| THE WORLD’S FIRST ALL-LEGO AD BREAK | WARNER BROS. | PHD London | UNITED KINGDOM | Bronze Lion |
| #6SECONDSCIENCE FAIR | GE | GENERAL ELECTRIC New York | USA | Bronze Lion |
| CHRISTMAS IN A DAY FILM | SAINSBURY’S | AMV BBDO London | UNITED KINGDOM | Bronze Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Bronze Lion |
| RICE-CODE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Bronze Lion |
| WESTJET CHRISTMAS MIRACLE: REAL-TIME GIVING | WESTJET AIRLINES LTD | WESTJET Calgary | CANADA | Bronze Lion |
| SAPNA (DREAM) | SMARTLIFE | FP7/DXB Dubai / TETRA ADVERTISING Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| THE HAIR FEST | CASA DE LA AMISTAD | OGILVY & MATHER Mexico City | MEXICO | Bronze Lion |
| THE BARBECUE BIBLE | TRAMONTINA | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
| A TRIP OUT TO SEA | GUY COTTEN | CLM BBDO Boulogne-Billancourt | FRANCE | Bronze Lion |
| VIDEO GAME VETERANS | IRAQ VETERANS AGAINST THE WAR (IVAW) | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| FOR THE LOVE OF MUSIC | NASHVILLE CONVENTION AND VISITORS CORPORATION | VML Kansas City | USA | Bronze Lion |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
| TRAVEL YOUR TWEET INTERESTING | EXPEDIA | OGILVY & MATHER LONDON | UNITED KINGDOM | Bronze Lion |