Logrando una de las mayores participaciones dentro de la categoría Ecuador entró a la lista corta de directo con 11 piezas, todas de la agencia Maruri Grey Guayaquil. Entre estas se ubicó la campaña «Viaje a Ciegas» muy controversial por el alcance diplomático que llegó a tener.
Un total de 48 piezas latinoamericanas lograron entrar a la lista corta de esta importante categoría, 7 países de la región pelean por lograr un metal para sus campañas. Brasil (21), Ecuador (11), Argentina (5), México (3), Panamá (3), Perú (3) y Colombia (2), son los países que están en la carrera por un galardón. Esta categoría obtuvo un total de 277 entradas para la lista corta que ponemos a tu disposición:
| Shortlist (Direct Lions) | |||||
| Title | Client | Entrant Company | Country | Agency | |
| A01 (Flat Mailing) | |||||
| ANTI-BACTERIAL RED PACKET | UNILEVER CHINA | BBH CHINA Shanghai | CHINA | BBH CHINA Shanghai | |
| THE CALLING GREETING CARD | TELEFÓNICA, O2 | INTERONE BBDO Hamburg | GERMANY | INTERONE BBDO Hamburg | |
| HOME | APAV | FCB Lisbon | PORTUGAL | FCB Lisbon | |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND | SAATCHI & SAATCHI SWITZERLAND Geneva | |
| A02 (Dimensional Mailing) | |||||
| TOGETHER SWEATER | TARGET / TOMS | MOTHER NEW YORK | USA | MOTHER NEW YORK | |
| 10 HOT STORIES | GLOBAL EXPORT CO. | Y&R DUBAI | UNITED ARAB EMIRATES | Y&R DUBAI | |
| THE CUBE | ATLANTIC GROUP | LEO BURNETT FRANCE Paris | FRANCE | LEO BURNETT FRANCE Paris | |
| $HRED | BNZ | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo | |
| ASHES | CAMPOFRIO | McCANN MADRID | SPAIN | McCANN MADRID | |
| THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | IRELAND/DAVENPORT Johannesburg | SOUTH AFRICA | IRELAND/DAVENPORT Johannesburg | |
| A03 (Targeted Ambient Media: Small Scale) | |||||
| THE LAST PACK | CVS HEALTH | BBDO NEW YORK | USA | BBDO NEW YORK | |
| COLOR FOR THE COLORBLIND | VALSPAR | FCB CHICAGO | USA | FCB CHICAGO | |
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | ARGENTINA | GREY ARGENTINA Buenos Aires | |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo | |
| SNACKHOLIDAYS | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | LES GAULOIS Puteaux | |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA | DAVID Miami | |
| DREAMS ON SWADDLES | IDFC MUTUAL FUND | TBWA\INDIA Mumbai | INDIA | TBWA\INDIA Mumbai | |
| RAFA NADAL’S SEAT | IBERIA | OGILVYONE Madrid | SPAIN | OGILVYONE Madrid | |
| REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| WAVE | DECATHLON | ROSAPARK Paris | FRANCE | ROSAPARK Paris | |
| MESSAGE IN A BOTTLE | AB-INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| HANDLE ON HYGIENE | UNILEVER | GEOMETRY GLOBAL Dubai | UNITED ARAB EMIRATES | GEOMETRY GLOBAL Dubai | |
| NIVEA DOLL | BDF NIVEA BRASIL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | |
| THE FLOATING BOTTLES | COCA-COLA | OGILVY GERMANY Frankfurt | GERMANY | OGILVY GERMANY Frankfurt | |
| MEETING MURILO | KIMBERLY-CLARK | MOOD\TBWA São Paulo | BRAZIL | MOOD\TBWA São Paulo | |
| TICKET BOOKS | L&PM | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| A04 (Targeted Ambient Media: Large Scale) | |||||
| FIELD OF JEANS | LEVI STRAUSS & CO. | LEVI STRAUSS & CO San Francisco | USA | FLEISHMANHILLARD San Francisco | |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY | BBDO GROUP GERMANY Berlin | |
| FUTURE TICKET | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | |
| THE S5 PULSE CHALLENGE | SWISSCOM (SCHWEIZ) | HEIMAT Berlin | GERMANY | HEIMAT Berlin | |
| LIFE TIME CLOCK | STIFTUNG FÜRS LEBEN – DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| STAY WITH PRIDE | AIRBNB | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | WHYBIN\TBWA GROUP SYDNEY | |
| PLAY THE BRIDGE | 2DEGREES MOBILE | SPECIAL GROUP Auckland | NEW ZEALAND | SPECIAL GROUP Auckland | |
| XPERIA UNDERWATER STORE | SONY MOBILE COMMUNICATIONS | FP7/DXB Dubai | UNITED ARAB EMIRATES | FP7/DXB Dubai | |
| PANICOUPON | TSUTAYA | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo | |
| THE OVERWEIGHT BAGGAGE DROP | FRETEX AS | KITCHEN LEO BURNETT Oslo | NORWAY | KITCHEN LEO BURNETT Oslo | |
| HEARING HANDS | SAMSUNG ELECTRONICS TURKEY | LEO BURNETT ISTANBUL | TURKEY | LEO BURNETT ISTANBUL | |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | |
| GONE BUSINESSES | AXA | HAVAS WORLDWIDE MEXICO Mexico City | MEXICO | HAVAS WORLDWIDE MEXICO Mexico City | |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | |
| #BALCONYEXPRESS | FASTWEB | M&C SAATCHI Milan | ITALY | M&C SAATCHI Milan | |
| SUN LIFEGUARDS | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA | FCB CHICAGO / CURRENT Chicago | |
| A DISCOUNT TO YOUR MISFORTUNE | ISLAZUL | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | SPAIN | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | R/GA New York | |
| MORE THAN A SIGN | DISLIFE | Y&R Moscow | RUSSIA | Y&R Moscow | |
| TALK CUSHION | LIFE CRISIS INTERRUPT | Y&R SHANGHAI | CHINA | Y&R SHANGHAI | |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | UNITED KINGDOM | OGILVYONE LONDON | |
| INSPIRATION BOXES | IKEA | LEO BURNETT TORONTO | CANADA | LEO BURNETT TORONTO | |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| THE TEST DRIVE BILLBOARD | LAND ROVER | Y&R SINGAPORE | SINGAPORE | Y&R SINGAPORE / THE CAMPAIGN PALACE MANILA Taguig | |
| THE SHAPE OF IMAGINATION | LEGO | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| THE ROCKSTAR NEXT DOOR | GUITAR PLAYER | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | |
| A05 (Direct response broadcast: TV, radio & infomercials ) | |||||
| BETTER TOMORROWS CAMPAIGN | THE HOSPITAL FOR SICK CHILDREN | J. WALTER THOMPSON CANADA Toronto | CANADA | J. WALTER THOMPSON CANADA Toronto | |
| INVERSE GOAL CELEBRATION | CHAMPIONS FOR LIFE | VCCP SPAIN Madrid | SPAIN | VCCP SPAIN Madrid | |
| K9FM | MARS | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE | |
| LISTEN | NATIONAL FOOTBALL LEAGUE | GREY NEW YORK | USA | GREY NEW YORK | |
| A06 (Direct Response Print or Standard Outdoor (incl.Inserts)) | |||||
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | BBDO BELGIUM Brussels | BELGIUM | BBDO BELGIUM Brussels | |
| THE NEXT PHOTO | CHILDHOOD EYE CANCER TRUST | WUNDERMAN London | UNITED KINGDOM | WUNDERMAN London | |
| THE UNWANTED | SITUATION STOCKHOLM – A MAGAZINE SOLD BY HOMELESS PEOPLE | INGO Stockholm | SWEDEN | INGO Stockholm | |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| THE BEER FREEZE AD | BRASIL KIRIN | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| MASP LOSERS FREE PASS | MASP MUSEUM | DDB BRASIL São Paulo | BRAZIL | DDB BRASIL São Paulo | |
| DONATION POSTERS | PUBLIC TRANSPORT VICTORIA | GPY&R Melbourne | AUSTRALIA | GPY&R Melbourne | |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND | SAATCHI & SAATCHI SWITZERLAND Geneva | |
| B01 (Use of Dgital Marketing) | |||||
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | THE MARTIN AGENCY Richmond | |
| GAMER MASTERPIECE | SONY | BBH NEW YORK | USA | BBH NEW YORK | |
| SPOT 4 SALE | DEPAUL UK | PUBLICIS LONDON | UNITED KINGDOM | PUBLICIS LONDON | |
| DON’T GOOGLE IT | CEBAM | DDB BRUSSELS | BELGIUM | DDB BRUSSELS | |
| CORRIDOR TARGETING | GERMANWINGS | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | |
| GETTING EBOLA FIGHTERS ON THE COVER OF TIME | DOCTORS OF THE WORLD | PUBLICIS KAPLAN THALER New York | USA | PUBLICIS KAPLAN THALER New York | |
| ANIMAL COPYRIGHTS | WWF/LATINSTOCK | CHEIL SPAIN Madrid | SPAIN | CHEIL SPAIN Madrid | |
| WEATHER REPORT EMAILS | AUDI SPAIN | PROXIMITY BARCELONA Barcelona | SPAIN | PROXIMITY BARCELONA Barcelona | |
| INFREQUENT FLYERS CLUB | TIGERAIR | McCANN MELBOURNE | AUSTRALIA | McCANN MELBOURNE | |
| RELOCKLOVE | ORANGE | MARCEL Paris | FRANCE | MARCEL Paris | |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | R/GA New York | |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | SID LEE Paris | |
| THE INTERACTIVE FORM | CANAL+ | BETC Paris | FRANCE | BETC Paris / BETC DIGITAL Paris | |
| #HANDSOFF | MARC DORCEL | MARCEL Paris | FRANCE | MARCEL Paris | |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL | PUBLICIS BRASIL São Paulo | |
| THE AD FILTER | D&AD | BETC Paris | FRANCE | BETC Paris / BETC DIGITAL Paris | |
| B02 (Use of Mobile Marketing) | |||||
| FUTURE TICKET | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | |
| YOUR YEAR. DIRECTED BY NIKE+ | NIKE | AKQA Portland | USA | AKQA Portland | |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | 3SG-BBDO Ariana | TUNISIA | 3SG-BBDO Ariana | |
| SANTAPP | SHACKLETON | SHACKLETON Madrid | SPAIN | SHACKLETON Madrid | |
| 4G4GOOD | STARHUB | DDB GROUP SINGAPORE | SINGAPORE | DDB GROUP SINGAPORE | |
| THE SWEDISH SNOW RESCUERS | AUDI | ÅKESTAM HOLST Stockholm | SWEDEN | ÅKESTAM HOLST Stockholm | |
| JOE BOXER INACTIVITY TRACKER | KMART / JOE BOXER | FCB CHICAGO | USA | FCB CHICAGO | |
| BACKMEAPP | PROCTER & GAMBLE | LEO BURNETT ITALY Milan | ITALY | LEO BURNETT ITALY Milan | |
| THE MATCH | SKY DEUTSCHLAND FERNSEHEN | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| SOS SMS | MEXICAN RED CROSS | GREY MÈXICO Mexico City | MEXICO | GREY MÈXICO Mexico City | |
| THE UPGRADE CHALLENGE | AIR FRANCE | FRED & FARID SHANGHAI | CHINA | FRED & FARID SHANGHAI | |
| Vodafone «Between Us» | VODAFONE | Y&R TEAM RED ISTANBUL | TURKEY | Y&R TEAM RED ISTANBUL | |
| MAKEUP GENIUS | L’ORÉAL PARIS | McCANN PARIS | FRANCE | McCANN PARIS | |
| SAFETY WI-FI | FIAT | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | |
| DRINKABLE ADVERTISING | THE COCA-COLA COMPANY | OGILVY NEW YORK | USA | OGILVY NEW YORK | |
| TTYL (TALK TO YOU LATER) | CHEVROLET | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| B03 (Use of New Technology in a Direct Marketing Campaign) | |||||
| CORRIDOR TARGETING | GERMANWINGS | GREY GERMANY Düsseldorf | GERMANY | GREY GERMANY Düsseldorf | |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | |
| UBER SAFE | UBER | RETHINK Toronto | CANADA | RETHINK Toronto | |
| LIFELIVE | SAMSUNG | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | |
| MAKEUP GENIUS | L’ORÉAL PARIS | McCANN PARIS | FRANCE | McCANN PARIS | |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | GREY LONDON | |
| B05 (Response/Real-Time Activity) | |||||
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | BBDO NEW YORK | |
| GETTING EBOLA FIGHTERS ON THE COVER OF TIME | DOCTORS OF THE WORLD | PUBLICIS KAPLAN THALER New York | USA | PUBLICIS KAPLAN THALER New York | |
| #THANKSFORBEINGLATE | EDITIONS POINTS | MARCEL Paris | FRANCE | MARCEL Paris | |
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA | P4 OGILVY&MATHER Panama City | |
| INTERCEPTION | VOLVO | GREY NEW YORK | USA | GREY NEW YORK | |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL | PUBLICIS BRASIL São Paulo | |
| B06 (Use of Social Audience in a Direct Marketing Campaign) | |||||
| SPECIAL OLYMPICS – KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | LDV UNITED Antwerp | BELGIUM | LDV UNITED Antwerp | |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | BBDO NEW YORK | |
| TWIX BITES #TBT CAMPAIGN | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | BBDO NEW YORK | |
| THROWN BACK THURSDAYS | EXPEDIA | 180LA Santa Monica | USA | 180LA Santa Monica | |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | DROGA5 New York | |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | GREY CANADA Toronto | |
| #MACITBETTER | McDONALD´S | DDB Sydney | AUSTRALIA | DDB Sydney | |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA | ||
| COLOR FOR THE COLORBLIND | VALSPAR | FCB CHICAGO | USA | FCB CHICAGO | |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO | CANADA | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON | |
| MUMS AND MAIDS | TRANSIENT WORKERS COUNT TOO (TWC2) | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| CHOOSE BEAUTIFUL | UNILEVER | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago / HAVAS HELIA London | |
| INTERCEPTION | VOLVO | GREY NEW YORK | USA | GREY NEW YORK | |
| #HANDSOFF | MARC DORCEL | MARCEL Paris | FRANCE | MARCEL Paris | |
| COME AND VOTE! | ASOCIATIA PRO DEMOCRATIA | LEO BURNETT GROUP Bucharest | ROMANIA | LEO BURNETT GROUP Bucharest | |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | OGILVY BEIJING | |
| GIVE MOM BACK HER NAME | UN WOMEN | IMPACT BBDO Dubai | UNITED ARAB EMIRATES | IMPACT BBDO Dubai | |
| FIRST DAYS OUT | MARS | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | |
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA | P4 OGILVY&MATHER Panama City | |
| DELTA INNOVATION CLASS | DELTA AIR LINES | WIEDEN+KENNEDY New York | USA | WIEDEN+KENNEDY New York | |
| C01 (Acquisitions) | |||||
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | THE MARTIN AGENCY Richmond | |
| THE BILLABLE SALES TALK | DELTA LLOYD LIFE | FAMOUS BRUSSELS | BELGIUM | FAMOUS BRUSSELS | |
| 70 GUARDIANS OF WINTER | ŠKODA SPAIN | PROXIMITY BARCELONA Barcelona | SPAIN | PROXIMITY BARCELONA Barcelona | |
| MUSICAL CITY | TOYOTA MOTOR EUROPE | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | SPAIN | DEL CAMPO SAATCHI & SAATCHI MADRID Madrid | |
| SNACKHOLIDAYS | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | LES GAULOIS Puteaux | |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| AIRPLANE BELLY | LAN AIRLINES | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SAATCHI & SAATCHI London | UNITED KINGDOM | SAATCHI & SAATCHI London | |
| THE INTERACTIVE FORM | CANAL+ | BETC Paris | FRANCE | BETC Paris / BETC DIGITAL Paris | |
| PHOTOS FOR LIFE – A CHARITY PHOTO STOCK | RAK’N’ROLL WIN YOUR LIFE FOUNDATION | ISOBAR POLAND Warsaw | POLAND | ISOBAR POLAND Warsaw | |
| #HANDSOFF | MARC DORCEL | MARCEL Paris | FRANCE | MARCEL Paris | |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| C02 (Retention) | |||||
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | |
| THE CALLING GREETING CARD | TELEFÓNICA, O2 | INTERONE BBDO Hamburg | GERMANY | INTERONE BBDO Hamburg | |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | INGO Stockholm | SWEDEN | INGO Stockholm | |
| TTYL (TALK TO YOU LATER) | CHEVROLET | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| WISHES DELIVERED | UPS | OGILVY NEW YORK | USA | OGILVY NEW YORK | |
| C03 (Product Launch/Re-launch) | |||||
| BREAST CREAM | NEW ZEALAND BREAST CANCER FOUNDATION | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| 4G4GOOD | STARHUB | DDB GROUP SINGAPORE | SINGAPORE | DDB GROUP SINGAPORE | |
| NOT BEERSIES – INTEGRATED | HPA – HEALTH PROMOTION AGENCY | FCB NEW ZEALAND Auckland | NEW ZEALAND | FCB NEW ZEALAND Auckland | |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA | DDB GROUP MELBOURNE | |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | MARCEL Paris | FRANCE | MARCEL Paris | |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo | |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| D01 (Fast Moving Consumer Goods) | |||||
| INSTAGRAM YOUR FRIDGE | LION | SPECIAL GROUP Auckland | NEW ZEALAND | SPECIAL GROUP Auckland | |
| THANK-YOU PARCELS | PRIMA POLAND | FCB WARSAW Warsaw | POLAND | FCB WARSAW Warsaw | |
| BACKMEAPP | PROCTER & GAMBLE | LEO BURNETT ITALY Milan | ITALY | LEO BURNETT ITALY Milan | |
| POWERADE RUNNERS | POWERADE | THE CYRANOS//McCANN Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona | |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO | CANADA | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON | |
| #COLOURYOURSUMMER | COCA-COLA SOUTH PACIFIC | OGILVY & MATHER Sydney | AUSTRALIA | OGILVY & MATHER Sydney | |
| NIVEA DOLL | BDF NIVEA BRASIL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | |
| GIVE HOLLAND A BREAK | NESTLÉ | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| MAKEUP GENIUS | L’ORÉAL PARIS | McCANN PARIS | FRANCE | McCANN PARIS | |
| MIKADO STICKS | MONDELÉZ | ROMANCE Paris | FRANCE | ROMANCE Paris | |
| LIVER SONGS | NATURES GARDEN | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| HAVING A GOOD MEMORY HAS BENEFITS | NATURES GARDEN | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| DRINKABLE ADVERTISING | THE COCA-COLA COMPANY | OGILVY NEW YORK | USA | OGILVY NEW YORK | |
| D02 (Cars & Automotive Services) | |||||
| THE MONSTER-SMART LAUNCH | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY | BBDO GROUP GERMANY Berlin | |
| THE VOLVO HIJACKING CAR SERVICE | VOLVO NORTH MIAMI | WE BELIEVERS New York | USA | WE BELIEVERS New York | |
| DACIA SPONSOR DAY – THE SPLIT | RENAULT ITALIA | PUBLICIS ITALY Milan | ITALY | PUBLICIS ITALY Milan | |
| REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | GREY LONDON | |
| A MESSAGE TO SPACE | HYUNDAI MOTOR COMPANY | INNOCEAN WORLDWIDE Seoul | SOUTH KOREA | INNOCEAN WORLDWIDE Seoul | |
| D03 (Other Consumer Products (including Durable Goods)) | |||||
| LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| GAMER MASTERPIECE | SONY | BBH NEW YORK | USA | BBH NEW YORK | |
| THE XBOX LOOPHOLE | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| TUVALU | LG ELECTRONICS | GREY ARGENTINA Buenos Aires | ARGENTINA | GREY ARGENTINA Buenos Aires | |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo | |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| LIFELIVE | SAMSUNG | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| $14,99 EXTREME MAKEOVER | PHILIPS | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| D04 (Financial Products & Services) | |||||
| UNFORGETTABLE ACCOUNT | BANPLUS | FCB MAYO Lima | PERU | FCB RG2 Caracas | |
| THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | THE MARTIN AGENCY Richmond | |
| HEY FUTURE ME… | EMIRATES NBD | FP7/DXB Dubai | UNITED ARAB EMIRATES | FP7/DXB Dubai | |
| $HRED | BNZ | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| ADVENTURES OF PENNY | ITAÚ BANK | DDB BRASIL São Paulo | BRAZIL | DDB BRASIL São Paulo | |
| D05 (Commercial Public Services, incl. Healthcare & Medical) | |||||
| THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | ARGENTINA | GREY ARGENTINA Buenos Aires | |
| RELOCKLOVE | ORANGE | MARCEL Paris | FRANCE | MARCEL Paris | |
| A KISS IS A STAMP | POSTNL | JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam | THE NETHERLANDS | JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam | |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| D06 (Travel, Entertainment & Leisure) | |||||
| #HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | DDB & TRIBAL WORLDWIDE AMSTERDAM | |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | OGILVY BEIJING | |
| GOODBYE BAD LUCK | LOTO LIBANAIS | IMPACT BBDO Dubai | UNITED ARAB EMIRATES | IMPACT BBDO Dubai | |
| THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | IRELAND/DAVENPORT Johannesburg | SOUTH AFRICA | IRELAND/DAVENPORT Johannesburg | |
| D07 (Retail & E-Commerce, including Restaurants) | |||||
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | BBDO NEW YORK | |
| PAY WITH LOVIN’ | McDONALD’S USA | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | |
| #MACITBETTER | McDONALD´S | DDB Sydney | AUSTRALIA | DDB Sydney | |
| MINI FASHION BAR | PIMKIE INTERNATIONAL | HAPPINESS BRUSSELS | BELGIUM | HAPPINESS BRUSSELS | |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | MARCEL Paris | FRANCE | MARCEL Paris | |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | INGO Stockholm | SWEDEN | INGO Stockholm | |
| SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. | HORNBACH | HEIMAT Berlin | GERMANY | HEIMAT Berlin | |
| YOU WISH FISH | BCF | GPY&R Brisbane | AUSTRALIA | GPY&R Brisbane | |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA | DAVID Miami | |
| THE FIGHT OF THE CENTURY | FOOT LOCKER | BBDO NEW YORK | USA | BBDO NEW YORK | |
| RABBIT RACE | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY | OGILVY GERMANY Frankfurt | |
| #LITTLEMONEYBIGFUN | KFC | McCANN ERICKSON ROMANIA Bucharest | ROMANIA | McCANN ERICKSON ROMANIA Bucharest / MRM//MCCANN Bucharest | |
| D08 (Publications & Media) | |||||
| SELF-DESTRUCTING BOOK | JAMES PATTERSON | MOTHER NEW YORK | USA | MOTHER NEW YORK | |
| BEING THE BEAR | CANAL+ | BETC Paris | FRANCE | BETC Paris | |
| STALKER VIEWED YOUR PROFILE | SBS BELGIUM | BBDO BELGIUM Brussels | BELGIUM | BBDO BELGIUM Brussels | |
| THE MATCH | SKY DEUTSCHLAND FERNSEHEN | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| THE TWEETING POTHOLE | MEDCOM | P4 OGILVY&MATHER Panama City | PANAMA | P4 OGILVY&MATHER Panama City | |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL | PUBLICIS BRASIL São Paulo | |
| THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND | SAATCHI & SAATCHI SWITZERLAND Geneva | |
| D09 (Business Products & Services) | |||||
| JCDECAUX PERSONAL BILLBOARDS | JC DECAUX BELGIUM | BBDO BELGIUM Brussels | BELGIUM | BBDO BELGIUM Brussels | |
| IBM BITCOIN RAIN | IBM BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| D10 (Corporate Image & Communication) | |||||
| COLOR FOR THE COLORBLIND | VALSPAR | FCB CHICAGO | USA | FCB CHICAGO | |
| THE ART OF WAITING | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | |
| GET ME A SPONSOR | CHELSEA FOOTBALL CLUB | SAATCHI & SAATCHI London | UNITED KINGDOM | SAATCHI & SAATCHI London | |
| LISTEN | NATIONAL FOOTBALL LEAGUE | GREY NEW YORK | USA | GREY NEW YORK | |
| THE AD FILTER | D&AD | BETC Paris | FRANCE | BETC Paris / BETC DIGITAL Paris | |
| D11 (Charities (incl. Fundraising, Donations & Appeals)) | |||||
| THANKVERTISING | WORLDWIDE FUND FOR NATURE (WWF) | BBDO GROUP GERMANY Dusseldorf | GERMANY | BBDO GROUP GERMANY Dusseldorf | |
| SPOT 4 SALE | DEPAUL UK | PUBLICIS LONDON | UNITED KINGDOM | PUBLICIS LONDON | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO KETTLE Tokyo | |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg | GERMANY | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | |
| ANIMAL COPYRIGHTS | WWF/LATINSTOCK | CHEIL SPAIN Madrid | SPAIN | CHEIL SPAIN Madrid | |
| NOW IT IS OUR TURN TO WALK | NORWEGIAN CHURCH AID | POL Oslo | NORWAY | POL Oslo | |
| AID TO CART | EXITO GROUP / FOOD BANK | SANCHO BBDO Bogotá | COLOMBIA | SANCHO BBDO Bogotá | |
| SUFFOCATION | KARMA NIRVANA | LEO BURNETT LONDON | UNITED KINGDOM | LEO BURNETT LONDON | |
| D12 (Public Health & Safety, Public Awareness Messages) | |||||
| LIFE SAVING DOT | TALWAR BINDI | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore | |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | R/GA New York | |
| SOS SMS | MEXICAN RED CROSS | GREY MÈXICO Mexico City | MEXICO | GREY MÈXICO Mexico City | |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | PROXIMITY MADRID | SPAIN | PROXIMITY MADRID | |
| E01 (Integrated Campaign Led by Direct Marketing) | |||||
| WHY? WHY NOT? | CLIMATE REALITY PROJECT | GPY&R Sydney | AUSTRALIA | GPY&R Sydney | |
| HEY FUTURE ME… | EMIRATES NBD | FP7/DXB Dubai | UNITED ARAB EMIRATES | FP7/DXB Dubai | |
| ANTI-ROBBERY COURSE | NATIONAL POLICE | McCANN WORLDGROUP COLOMBIA Bogotá | COLOMBIA | McCANN WORLDGROUP COLOMBIA Bogotá | |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | GREY CANADA Toronto | |
| THE PIZZA DELIVERY EXPERIMENT | RUTER | McCANN OSLO | NORWAY | McCANN OSLO | |
| INFREQUENT FLYERS CLUB | TIGERAIR | McCANN MELBOURNE | AUSTRALIA | McCANN MELBOURNE | |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | MARCEL Paris | FRANCE | MARCEL Paris | |
| BOSSE’S MILK | LIDL DISCOUNT FOOD STORE | INGO Stockholm | SWEDEN | INGO Stockholm | |
| I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | DROGA5 New York | |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA | DAVID Miami | |
| CHOOSE BEAUTIFUL | UNILEVER | OGILVY & MATHER Chicago | USA | OGILVY & MATHER Chicago | |
| MAS QUE UN AUTO | TOYOTA | CONILL SAATCHI & SAATCHI Miami | USA | CONILL SAATCHI & SAATCHI Miami | |
| SHINE | CANON | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| #MYFAMILYCAN | SPC ARDMONA | LEO BURNETT MELBOURNE | AUSTRALIA | LEO BURNETT MELBOURNE | |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | SID LEE Paris | |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| LIGHTS ON THE STREETS | ADOT.COM | OGILVY & MATHER JAPAN Tokyo | JAPAN | OGILVY & MATHER JAPAN Tokyo | |
| E02 (Costs/Creative Performance Direct Campaign) | |||||
| SPOT 4 SALE | DEPAUL UK | PUBLICIS LONDON | UNITED KINGDOM | PUBLICIS LONDON | |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | |
| HELP FIND ME | MPAN | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore | |
| #NOMOREEVICTIONS | STOP DESAHUCIOS | PROXIMITY MADRID | SPAIN | PROXIMITY MADRID | |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | GREY NEW YORK | |
| #TOUGHDECISIONS | MÉDECINS SANS FRONTIÈRES | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | TBWA\HUNT\LASCARIS JOHANNESBURG | |
| F01 (Writing for Direct) | |||||
| THE BAD NEWS | VILEDA IBÉRICA | PROXIMITY BARCELONA Barcelona | SPAIN | PROXIMITY BARCELONA Barcelona | |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO | CANADA | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON | |
| I WISH MY SON WAS A DOG | HARRISON’S FUND | AIS LONDON | UNITED KINGDOM | AIS LONDON | |
| F02 (Art Direction/Design for Direct) | |||||
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | LEBANON | LEO BURNETT BEIRUT | |
| TOGETHER SWEATER | TARGET / TOMS | MOTHER NEW YORK | USA | MOTHER NEW YORK | |
| YOUR YEAR. DIRECTED BY NIKE+ | NIKE | AKQA Portland | USA | AKQA Portland | |
| 10 HOT STORIES | GLOBAL EXPORT CO. | Y&R DUBAI | UNITED ARAB EMIRATES | Y&R DUBAI | |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo | |
| KINGS AND QUEENS OF THE COURT | BELL MEDIA (TSN) | LEO BURNETT TORONTO | CANADA | LEO BURNETT TORONTO | |
| F03 (Customer Journey) | |||||
| ADIDAS PREDATOR INSTINCT: THE GAME | ADIDAS | TBWA\LONDON | UNITED KINGDOM | TBWA\LONDON | |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA | FCB CHICAGO / CURRENT Chicago | |
| BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | UNITED KINGDOM | OGILVYONE LONDON | |
| THE INTERACTIVE FORM | CANAL+ | BETC Paris | FRANCE | BETC Paris / BETC DIGITAL Paris | |
| 277 | |||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions