Jean Lin, global CEO de Isobar y presidente del jurado de esta categoría entregó la lista de ganadores, 126 piezas fueron galardonadas en esta edición. 1 GP, 17 Leones de Oro, 41 de Plata y 67 de Oro se entregaron la tarde del miércoles en la gala de premiación. La pieza «Gisele Bundchen – I will what I want » del anunciante Under Armour desarrollado por la agencia Droga5 New York.
Brasil destacó una vez más entre lo países latinoamericanos logrando 7 galardones: 1 León de Oro, 2 de Plata y 4 de Bronce. Argentina también consiguió metales, 1 Oro y 1 Plata. A continuación la lista de ganadores:
| Cyber Lions Winners | ||||
| Title | Advertiser | Entrant / Agency | Country | Prize |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Grand Prix |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | USA | Gold Lion |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | UNITED KINGDOM | Gold Lion |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Gold Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Gold Lion |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Gold Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Gold Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CANADA | Gold Lion |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | UNITED KINGDOM | Gold Lion |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| DREAM ON | ADOBE | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CANADA | Gold Lion |
| UNSKIPPABLE: ELEVATOR | GEICO | THE MARTIN AGENCY Richmond | USA | Gold Lion Campaign |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | Gold Lion Campaign |
| UNSKIPPABLE: FAMILY | GEICO | THE MARTIN AGENCY Richmond | USA | Gold Lion Campaign |
| UNSKIPPABLE: FAMILY LONG FORM | GEICO | THE MARTIN AGENCY Richmond | USA | Gold Lion Campaign |
| UNSKIPPABLES: HIGH FIVE | GEICO | THE MARTIN AGENCY Richmond | USA | Gold Lion Campaign |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Gold Lion |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | UNITED KINGDOM | Gold Lion |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | Gold Lion |
| MADE IN NY | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA | Silver Lion |
| JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | WIEDEN+KENNEDY New York | USA | Silver Lion |
| DREAM ON | ADOBE | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| THE MSSNG PROJECT | AUTISM SPEAKS | BBDO NEW YORK | USA | Silver Lion |
| STREET ART PROJECT | 84.PARIS | FRANCE | Silver Lion | |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| THE OTHER SIDE | HONDA | FACTORY London / WIEDEN+KENNEDY London | UNITED KINGDOM | Silver Lion |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Silver Lion |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | Silver Lion |
| BE MORE HUMAN ONLINE EXPERIENCE | REEBOK | VENABLES BELL & PARTNERS San Francisco | USA | Silver Lion |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | JAPAN | Silver Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | USA | Silver Lion |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | Silver Lion |
| SELF-DESTRUCTING BOOK | JAMES PATTERSON | MOTHER NEW YORK | USA | Silver Lion |
| RELOCKLOVE | ORANGE | MARCEL Paris | FRANCE | Silver Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | USA | Silver Lion |
| EVERY MAN REMEMBERED | ROYAL BRITISH LEGION | RKCR/Y&R London | UNITED KINGDOM | Silver Lion |
| WEBER BBQ CULTURES | EMEA MARKETING DIRECTOR STIG PEDERSEN | UNCLE GREY Copenhagen | DENMARK | Silver Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | USA | Silver Lion |
| MUTANT FONT | AMNESTY INTERNATIONAL | AFRICA São Paulo | BRAZIL | Silver Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | USA | Silver Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Silver Lion |
| LEGO: EVERYTHING IS NOT AWESOME | GREENPEACE | DON’T PANIC London | UNITED KINGDOM | Silver Lion |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Silver Lion |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | R/GA LONDON London | UNITED KINGDOM | Silver Lion |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| WHAT LIVES INSIDE – EPISODE ONE | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Silver Lion Campaign |
| WHAT LIVES INSIDE – EPISODE TWO | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Silver Lion Campaign |
| WHAT LIVES INSIDE – EPISODE THREE | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Silver Lion Campaign |
| WHAT LIVES INSIDE – EPISODE FOUR | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Silver Lion Campaign |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | Silver Lion |
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | LEBANON | Silver Lion |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| INTERCEPTION | VOLVO | GREY NEW YORK | USA | Silver Lion |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Silver Lion |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | Silver Lion |
| REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | USA | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Silver Lion |
| LOOK AT ME | WOMEN’S AID | WCRS London | UNITED KINGDOM | Silver Lion |
| ESPN EYE TEST / BUS SHELTER | ESPN | AFRICA São Paulo | BRAZIL | Silver Lion |
| BE MORE HUMAN | REEBOK | VENABLES BELL & PARTNERS San Francisco | USA | Silver Lion |
| IMAGINATION MACHINE | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| STREET ART PROJECT | 84.PARIS | FRANCE | Bronze Lion | |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | UNITED KINGDOM | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Bronze Lion |
| WHAT LIVES INSIDE | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Bronze Lion |
| FENCING VISUALIZED | SPORTS BIZ CO. | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | JAPAN | Bronze Lion |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | R/GA New York | USA | Bronze Lion |
| WEBER BBQ CULTURES | EMEA MARKETING DIRECTOR STIG PEDERSEN | UNCLE GREY Copenhagen | DENMARK | Bronze Lion |
| THE VOICE OF THE DROUGHT | AKATU – NGO | DDB BRASIL São Paulo | BRAZIL | Bronze Lion |
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | LEBANON | Bronze Lion |
| ANIMAL COPYRIGHTS | WWF/LATINSTOCK | CHEIL SPAIN Madrid | SPAIN | Bronze Lion |
| ENDLESS ROAD | HONDA | MCGARRYBOWEN London | UNITED KINGDOM | Bronze Lion |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | Bronze Lion Campaign |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | USA | Bronze Lion Campaign |
| UBER SAFE | UBER | RETHINK Toronto | CANADA | Bronze Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | USA | Bronze Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | USA | Bronze Lion |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | Bronze Lion |
| HELLO PLAY! | BNP PARIBAS | WE ARE SOCIAL Paris | FRANCE | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | Bronze Lion |
| PLAY! | IBM | OGILVY NEW YORK | USA | Bronze Lion |
| #PROJECT360 | MAMMUT SPORTS GROUP | HEYE Munich | GERMANY | Bronze Lion |
| WHERE GOOD DAYS START | IKEA | SMFB Oslo | NORWAY | Bronze Lion |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | Bronze Lion |
| THE AD FILTER | D&AD | BETC Paris / BETC DIGITAL Paris | FRANCE | Bronze Lion |
| NFSCAN | NFSCAN | LODUCCA São Paulo | BRAZIL | Bronze Lion |
| ESPN EYE TEST / WEBSITE | ESPN | AFRICA São Paulo | BRAZIL | Bronze Lion |
| THE BANNER THAT MAKES YOU LIKE BANNERS | 3M | BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow | RUSSIA | Bronze Lion |
| LET’S MAKE AN ANTI-AD WITH RICKY GERVAIS | OPTUS | EMOTIVE Sydney / M&C SAATCHI Sydney | AUSTRALIA | Bronze Lion |
| LIVING WITH LAG | UMEÅ ENERGI / UME.NET | ANR BBDO Stockholm | SWEDEN | Bronze Lion |
| RADIANT RETURN MASTER FILM | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | GERMANY | Bronze Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Bronze Lion |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | Bronze Lion |
| NOW IT IS OUR TURN TO WALK | NORWEGIAN CHURCH AID | POL Oslo | NORWAY | Bronze Lion |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | Bronze Lion |
| INSTACONCERT | TELEKOM | DDB GROUP DÜSSELDORF | GERMANY | Bronze Lion |
| QUESTION EVERYTHING | NEWS UK | GREY LONDON / PITCH & SYNC London | UNITED KINGDOM | Bronze Lion Campaign |
| TIMES NEW ROMAN | NEWS UK | GREY LONDON / PITCH & SYNC London | UNITED KINGDOM | Bronze Lion Campaign |
| BRINGING THE WORLD TO BRITAIN | NEWS UK | GREY LONDON / PITCH & SYNC London | UNITED KINGDOM | Bronze Lion Campaign |
| THE FIFA FILES | NEWS UK | GREY LONDON / PITCH & SYNC London | UNITED KINGDOM | Bronze Lion Campaign |
| ART OF SATIRE | NEWS UK | GREY LONDON / PITCH & SYNC London | UNITED KINGDOM | Bronze Lion Campaign |
| WI FI DOGS | DEUTSCHE TELEKOM | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| HELLO PLAY! | BNP PARIBAS | WE ARE SOCIAL Paris | FRANCE | Bronze Lion |
| TACO BELL BLACKOUT | TACO BELL | DIGITASLBi San Francisco | USA | Bronze Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | USA | Bronze Lion |
| #HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | USA | Bronze Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | USA | Bronze Lion |
| WHAT LIVES INSIDE | INTEL + DELL | PEREIRA & O’DELL San Francisco | USA | Bronze Lion |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | USA | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Bronze Lion |
| SPECIAL OLYMPICS – KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | LDV UNITED Antwerp | BELGIUM | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Bronze Lion |
| ADOPTABLE TRENDS | DPA | DIESTE Dallas | USA | Bronze Lion |
| #HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| MUTANT FONT | AMNESTY INTERNATIONAL | AFRICA São Paulo | BRAZIL | Bronze Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | USA | Bronze Lion |
| IMAGINATION MACHINE | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | Bronze Lion |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | JAPAN | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | Bronze Lion |
| LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion |
| NIKE RISE | NIKE | AKQA London / AKQA Shanghai | UNITED KINGDOM | Bronze Lion |
| #THEREWILLBEHATERS | ADIDAS | IRIS WORLDWIDE London | UNITED KINGDOM | Bronze Lion |
| IS THIS THE NEXT? | SAMSUNG | DDB STOCKHOLM | SWEDEN | Bronze Lion |
| ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | Bronze Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | USA | Bronze Lion |
| Total: 126 | ||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions