Lanzada por primera vez en el año 2005, la categoría Radio premia a las más creativas piezas publicitarias realizadas para radio. En esta ocasión se premiaron un total de 57 campañas y piezas de diversos países, entre ellas se entregaron 1 GP, 9 Oros, 18 Platas y 29 Bronces. El Grand Prix fue para la pieza The Berlin Wall of Sound – The Most Unbearable Radio AD para el anunciante Soundcloud de la agencia Grey germany Düsseldorf y Berlín.
Entre los países latinoamericanos, 4 lograron metales en esta categoría: Brasil 4 (1 Plata, 3 Bronces), Colombia 2 (1 Oro, 1 Bronce), Chile (1 Oro), Guatemala (1 Bronce). A continuación la lista de ganadores:
| Radio Lions Winners | ||||
| Title | Advertiser | Entrant / Agency | Country | Prize |
| THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Grand Prix |
| NIGHT BEFORE THE PROJECT | SUNTORY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Gold Lion |
| LANCE THE BEDBUG | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| THE O’FLANNEGAN COCKROACHES | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| CHERYL THE FISHMOTH | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| GEORGE WASHINGTON | FARMATODO | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | COLOMBIA | Gold Lion Campaign |
| ABRAHAM LINCOLN | FARMATODO | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | COLOMBIA | Gold Lion Campaign |
| QUEEN ELIZABETH | FARMATODO | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | COLOMBIA | Gold Lion Campaign |
| A MOTHER’S BODY | UNILEVER | OGILVY & MATHER LONDON | UNITED KINGDOM | Gold Lion |
| POODLE | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Gold Lion Campaign |
| SCOOTER | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Gold Lion Campaign |
| SUPER SOAKER | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Gold Lion Campaign |
| MARTIN | UNICEF | PROLAM Y&R Santiago | CHILE | Gold Lion |
| CONFERENCE ROOM | POPCLIK | BRAVO/Y&R MIAMI | USA | Gold Lion |
| LANCE THE BEDBUG | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| THE O’FLANNEGAN COCKROACHES | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| CHERYL THE FISHMOTH | TIGER BRANDS, DOOM INSECTICIDE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Gold Lion Campaign |
| COUNTRY | WRIGLEY | DDB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Silver Lion Campaign |
| OPERA | WRIGLEY | DDB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Silver Lion Campaign |
| DISNEY | WRIGLEY | DDB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Silver Lion Campaign |
| SKYPE | POPCLIK | BRAVO/Y&R MIAMI | USA | Silver Lion Campaign |
| CONFERENCE ROOM | POPCLIK | BRAVO/Y&R MIAMI | USA | Silver Lion Campaign |
| LOTTERY | MARS | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion Campaign |
| WHACK JOB | MARS | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion Campaign |
| PERSONAL TRAINER | MARS PETCARE | AMV BBDO London | UNITED KINGDOM | Silver Lion Campaign |
| PUBLIC RELATIONS | MARS PETCARE | AMV BBDO London | UNITED KINGDOM | Silver Lion Campaign |
| THERAPY | MARS PETCARE | AMV BBDO London | UNITED KINGDOM | Silver Lion Campaign |
| MUSIC FEST | FLIGHT CENTRE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| BEER FEST | FLIGHT CENTRE | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Silver Lion Campaign |
| FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA | TAPSA | Y&R Madrid | SPAIN | Silver Lion Campaign | |
| HISTORY | FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA | TAPSA | Y&R Madrid | SPAIN | Silver Lion Campaign |
| CHRISTMAS CAROLS – THE BIG BANG THEORY | NETFLIX | OGILVY PARIS | FRANCE | Silver Lion Campaign |
| CHRISTMAS CAROLS – KILL BILL | NETFLIX | OGILVY PARIS | FRANCE | Silver Lion Campaign |
| CHRISTMAS CAROLS – SUITS | NETFLIX | OGILVY PARIS | FRANCE | Silver Lion Campaign |
| YOGHURT | SBS BELGIUM | BBDO BELGIUM Brussels | BELGIUM | Silver Lion Campaign |
| SOFTENER | SBS BELGIUM | BBDO BELGIUM Brussels | BELGIUM | Silver Lion Campaign |
| SANITARY PADS | SBS BELGIUM | BBDO BELGIUM Brussels | BELGIUM | Silver Lion Campaign |
| BOYGROUP | POPAKADEMIE BADEN-WÜRTTEMBERG | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign |
| RAP | POPAKADEMIE BADEN-WÜRTTEMBERG | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign |
| PUNK | POPAKADEMIE BADEN-WÜRTTEMBERG | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign |
| GANDHI | SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC | lg2 Québec | CANADA | Silver Lion |
| DONATED VOICES | THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION | LOWE SINGAPORE | SINGAPORE | Silver Lion |
| THE GRAND EXPERIENCE | HEMGLASS | VOLT Stockholm | SWEDEN | Silver Lion |
| LETTERS OF GALLIPOLI 1 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| LETTERS OF GALLIPOLI 2 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| LETTERS OF GALLIPOLI 3 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| XMAS DLIGHTS | KISS FM | LOLA LOWE & PARTNERS Madrid | SPAIN | Silver Lion |
| PARKING RADIO | FMA BRASIL INSURANCE | AFRICA São Paulo | BRAZIL | Silver Lion |
| X-MEN FM | 20TH CENTURY FOX | GLOBAL London | UNITED KINGDOM | Silver Lion |
| LETTERS OF GALLIPOLI 1 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| LETTERS OF GALLIPOLI 2 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| LETTERS OF GALLIPOLI 3 | LEGACY | GPY&R Melbourne | AUSTRALIA | Silver Lion Campaign |
| THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Silver Lion |
| LIFE & DEATH IN BROAD DAYLIGHT | UNILEVER | LOLA LOWE & PARTNERS Madrid | SPAIN | Bronze Lion |
| CLONES | MARS | DDB CHICAGO | USA | Bronze Lion Campaign |
| TWO HEAD ED | MARS | DDB CHICAGO | USA | Bronze Lion Campaign |
| BIKERS | DOS EQUIS | HAVAS WORLDWIDE NEW YORK | USA | Bronze Lion Campaign |
| GHOSTS | DOS EQUIS | HAVAS WORLDWIDE NEW YORK | USA | Bronze Lion Campaign |
| JIU JITSU | DOS EQUIS | HAVAS WORLDWIDE NEW YORK | USA | Bronze Lion Campaign |
| TEAM BUILDING WEEKEND | SUNTORY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Bronze Lion Campaign |
| LACING UP YOUR HIGH TOPS | SUNTORY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Bronze Lion Campaign |
| OPEN HERE | UNILEVER | LOLA LOWE & PARTNERS Madrid | SPAIN | Bronze Lion Campaign |
| SPOON | UNILEVER | LOLA LOWE & PARTNERS Madrid | SPAIN | Bronze Lion Campaign |
| BABIES | PHILIPS | OGILVY & MATHER LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| BANGKOK | PHILIPS | OGILVY & MATHER LONDON | UNITED KINGDOM | Bronze Lion Campaign |
| WASP SPIDER | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| SNAIL | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| PANDA | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| PLANE | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| ELECTION | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| OSCAR | VOLKSWAGEN | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion Campaign |
| SOUP | AM PM | TALENT São Paulo | BRAZIL | Bronze Lion |
| THE GRAND EXPERIENCE | HEMGLASS | VOLT Stockholm | SWEDEN | Bronze Lion |
| FIDEL CASTRO’S INAUGURATION | PT. HERO INTIPUTRA | OGILVY INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
| HITLER’S BATTLE OF GERMANY SPEECH | PT. HERO INTIPUTRA | OGILVY INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
| SADDAM’S CAPTURE OF GEORGE BUSH | PT. HERO INTIPUTRA | OGILVY INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
| WALKOUT | SPORTSBET | BMF ADVERTISING Sydney | AUSTRALIA | Bronze Lion Campaign |
| SECURITY DOORS | SPORTSBET | BMF ADVERTISING Sydney | AUSTRALIA | Bronze Lion Campaign |
| COUPLES SCIENTIST | SPORTSBET | BMF ADVERTISING Sydney | AUSTRALIA | Bronze Lion Campaign |
| BIG CATS | SPORTSBET | BMF ADVERTISING Sydney | AUSTRALIA | Bronze Lion Campaign |
| BOB | VHV VERSICHERUNGEN | SCHOLZ & FRIENDS Hamburg | GERMANY | Bronze Lion |
| DADDYTOONS NEWS | GENERAL MOTORS, OPEL | TAPSA | Y&R Madrid | SPAIN | Bronze Lion |
| DOCTOR | EPER | M&C SAATCHI Geneva | SWITZERLAND | Bronze Lion |
| THAT’S NO JOKE | YWCA | JUNIPER PARK Toronto | CANADA | Bronze Lion Campaign |
| NOT A GAME | YWCA | JUNIPER PARK Toronto | CANADA | Bronze Lion Campaign |
| CHANGE THE TUNE | YWCA | JUNIPER PARK Toronto | CANADA | Bronze Lion Campaign |
| GAY FREQUENCY | MIX BRASIL | LEW’LARA\TBWA São Paulo | BRAZIL | Bronze Lion |
| LITTLE GIRL | RED CROSS | LOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
| TINY LITTLE BOY | RED CROSS | LOWE SINGAPORE | SINGAPORE | Bronze Lion Campaign |
| EMMA-ALEX | REBORN TO BE ALIVE | DUVAL GUILLAUME Antwerp | BELGIUM | Bronze Lion Campaign |
| JULIE-ISABEL | REBORN TO BE ALIVE | DUVAL GUILLAUME Antwerp | BELGIUM | Bronze Lion Campaign |
| GASOLINE | BOMBEROS VOLUNTARIOS DE GUATEMALA | OGILVY GUATEMALA | GUATEMALA | Bronze Lion Campaign |
| EQUIPMENT | BOMBEROS VOLUNTARIOS DE GUATEMALA | OGILVY GUATEMALA | GUATEMALA | Bronze Lion Campaign |
| DADSONG | OLD SPICE | WIEDEN+KENNEDY Portland | USA | Bronze Lion |
| PRETZEL BACON CHEESEBURGER – YES, YES, YES | WENDY’S | VML Kansas City / KETCHUM New York | USA | Bronze Lion |
| NEW YORK | FRANKFURTER ALLGEMEINE ZEITUNG | SCHOLZ & FRIENDS Hamburg | GERMANY | Bronze Lion Campaign |
| TOKYO | FRANKFURTER ALLGEMEINE ZEITUNG | SCHOLZ & FRIENDS Hamburg | GERMANY | Bronze Lion Campaign |
| BOYGROUP | POPAKADEMIE BADEN-WÜRTTEMBERG | DDB GROUP DÜSSELDORF | GERMANY | Bronze Lion |
| TEAM BUILDING WEEKEND | SUNTORY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Bronze Lion Campaign |
| LACING UP YOUR HIGH TOPS | SUNTORY | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA | Bronze Lion Campaign |
| HITLER’S BATTLE OF GERMANY SPEECH | PT. HERO INTIPUTRA | OGILVY INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
| SADDAM’S CAPTURE OF GEORGE BUSH | PT. HERO INTIPUTRA | OGILVY INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
| MY LAST DAY | AMNESTY INTERNATIONAL THE NETHERLANDS | OGILVY & MATHER AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| X-MEN FM | 20TH CENTURY FOX | GLOBAL London | UNITED KINGDOM | Bronze Lion |
| PANDORA THUMBMOMENTS: RADIO PROMOTION FOR THE DIGITAL RADIO AGE | PANDORA | TWOFIFTEENMCCANN San Francisco | USA | Bronze Lion |
| LEARNING ON THE WAY | ADN | SANCHO BBDO Bogotá | COLOMBIA | Bronze Lion |
| RADIO FINGER | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL | Bronze Lion |
| Total: 57 | ||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions