23 son las entradas que pasaron a la lista corta de Creative Effectivness. No hay representantes de Latinoamérica en esta categoría.
| Title | Client | Product | Entrant Company | Country |
| MONTY’S CHRISTMAS | JOHN LEWIS | RETAIL | ADAM&EVEDDB London | UNITED KINGDOM |
| INFREQUENT FLYERS | TIGERAIR | TRAVEL/TOURISM | McCANN MELBOURNE | AUSTRALIA |
| THE AKANKSHA FOUNDATION – SUSTAINED | THE AKANKSHA FOUNDATION | NON-PROFIT ORGANISATION RUNNING SCHOOLS FOR UNDERPRIVILEGED CHILDREN | OGILVY & MATHER MUMBAI | INDIA |
| THE WORLD’S TOUGHEST JOB | AMERICAN GREETINGS | AMERICAN GREETINGS | MULLENLOWE Boston | USA |
| SMELLCOME TO MANHOOD | OLD SPICE | MEN’S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY |
| MACITBETTER | McDONALD’S | BIG MAC | DDB Sydney | AUSTRALIA |
| HENNESSY WILD RABBIT | HENNESSY / LVMH | HENNESSY | DROGA5 New York | USA |
| UNDER ARMOUR I WILL WHAT I WANT | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | USA |
| #LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO | CANADA |
| #MYFAMILYCAN | SPC ARDMONA | SPC PACKAGED FRUITS & VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA |
| RAISING EYEBROWS AND SUBSCRIPTIONS | THE ECONOMIST | NEWSPAPER | PROXIMITY LONDON | UNITED KINGDOM |
| MADDEN NFL 15 | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco | USA |
| THE YEAR OF THE SUPERSTAR | ADIDAS ORIGINALS | SUPERSTAR | JOHANNES LEONARDO New York | USA |
| ARIEL – SHARE THE LOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| THE PAPER SKIN | FEDRIGONI | CONSTELLATION JADE (OPALESCENT PAPER GROUP) | GEOMETRY GLOBAL GERMANY Frankfurt | GERMANY |
| VF FAKKA | VODAFONE EGYPT | COMMUNICATION | J. WALTER THOMPSON CAIRO | EGYPT |
| DISHES | FINISH UK | DETERGENT | WIEDEN+KENNEDY London | UNITED KINGDOM |
| THERE IS NO BIGGER PRIZE THAN SHARING | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN |
| CHRISTMAS IF FOR SHARING – 1914: A CHRISTMAS TRUCE | SAINSBURY’S | SUPERMARKET | AMVBBDO London | UNITED KINGDOM |
| CELEBRATE | DEPARTMENT FOR TRANSPORT | ROAD SAFETY | AMVBBDO London | UNITED KINGDOM |
| UNBELIEVABLE CAMPAIGN | PEPSI | PEPSI MAX | AMVBBDO London | UNITED KINGDOM |