En la edición No. 64 de Festival Cannes Lions se inscribieron 172 piezas en la categoría Creative Effectiveness de las cuales 34 fueron seleccionadas en la lista corta. El día 23 de junio se dieron a conocer los ganadores y solo 2 piezas latinas se llevan premios.
Tetas x Tetas, la pieza argentina realizada para MACMA y crear AWARENESS sobre el cáncer de mamá, se llevó el oro a casa, convirtiéndose en la única pieza de América Latina en tener este galardón en la categoría. Colombia es el otro país latino que es reconocido en esta categoría por la pieza THE LAST WEEK de J. WALTER THOMPSON COLOMBIA, Bogotá, llevándose un león de plata.
El Grand Prix lo ganó VAN GOGH’S BEDROOMS LET YOURSELF IN de Leo Burnett Chicago
Título: VAN GOGH’S BEDROOMS: LET YOURSELF IN
Cliente: ART INSTITUTE OF CHICAGO
Producto: TEMPORARY ART EXHIBITION
Agencia: LEO BURNETT CHICAGO
País: USA
Producción: RAVENSWOOD STUDIOS Lincolnwood
Media: STARCOM Chicago / MEDIAVEST|SPARK Chicago
Título: Tetas por Tetas (MANBOOBS4BOOBS) / Cliente: MACMA / Producto: AWARENESS / Agencia: DAVID, Buenos Aires / País: ARGENTINA / Producción: LANDIA Buenos Aires / PR: URBAN GRUPO DE COMUNICACION, Buenos Aires
| Title | Client | Product | Entrant / Idea Creation | Country | Production | Award |
| VAN GOGH’S BEDROOMS: LET YOURSELF IN | ART INSTITUTE OF CHICAGO | TEMPORARY ART EXHIBITION | LEO BURNETT CHICAGO | USA | RAVENSWOOD STUDIOS Lincolnwood | Grand Prix |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | SWEDISH TOURIST ASSOCIATION | INGO, Stockholm | SWEDEN | DIGITAL SERVICES Stockholm / BAZOOKA Stockholm | |
| Gold LionTHE MCWHOPPER PROPOSAL | BURGER KING | FAST FOOD RESTAURANT | Y&R NZ, Auckland | NEW ZEALAND | Y&R NZ Auckland | Gold Lion |
| MANBOOBS4BOOBS | MACMA | AWARENESS | DAVID, Buenos Aires | ARGENTINA | LANDIA Buenos Aires | Gold Lion |
| ARIEL SHARE THE LOAD: A SOCIAL MOVEMENT TO REMOVE THE CULTURAL STAIN OF GENDER I | P&G INDIA | ARIEL MATIC | BBDO INDIA, Mumbai | INDIA | Gold Lion | |
| BAJAJ V – THE NATION’S BIKE | BAJAJ AUTO LTD. | BAJAJ V | LEO BURNETT INDIA, Mumbai | INDIA | Gold Lion | |
| DADS #SHARETHELOAD | P&G INDIA | ARIEL MATIC | BBDO INDIA, Mumbai | INDIA | Silver Lion | |
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | NATALIA PONCE DE LEON FOUNDATION | J. WALTER THOMPSON COLOMBIA, Bogotá | COLOMBIA | Silver Lion | |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA | HYPER New Delhi / 10 FILMS Mumbai / FIRST DECEMBER FILMS Bangalore | Silver Lion |
| THE MCWHOPPER PROPOSAL | BURGER KING | FAST FOOD RESTAURANT | Y&R NZ, Auckland | NEW ZEALAND | Y&R NZ Auckland | Silver Lion |
| VAN GOGH’S BEDROOMS: LET YOURSELF IN | ART INSTITUTE OF CHICAGO | TEMPORARY ART EXHIBITION | LEO BURNETT CHICAGO | USA | RAVENSWOOD STUDIOS Lincolnwood | Silver Lion |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | SWEDISH TOURIST ASSOCIATION | INGO, Stockholm | SWEDEN | DIGITAL SERVICES Stockholm / BAZOOKA Stockholm | |
| Silver LionTHE MAN ON THE MOON | JOHN LEWIS | JOHN LEWIS | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | |
| TINY DANCER | JOHN LEWIS INSURANCE | JOHN LEWIS INSURANCE | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion | |
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE, London | UNITED KINGDOM | ENGINE London | Bronze Lion |
| JUSTINO | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT, Madrid | SPAIN | LEO BURNETT Madrid | Bronze Lion |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL, Dubai / MEMAC OGILVY & MATHER, Dubai / MEMAC OGILVY & MATHER, Dubai | UNITED ARAB EMIRATES | Bronze Lion | |
| #HELPACHILDREACH5 | UNILEVER | LIFEBUOY SOAP | MULLENLOWE SINGAPORE / MULLENLOWE LINTAS GROUP INDIA, Mumbai / MULLENLOWE SSP3, Bogotá | SINGAPORE | Bronze Lion | |
| MARRIAGE MARKET TAKEOVER | SK-II | SK-II | FORSMAN & BODENFORS, Gothenburg | SWEDEN | TOOL Los Angeles / CUT + RUN London | Bronze Lion |
| YOUR FUTURE IS NOT MINE | ADIDAS ORIGINALS | NMD | JOHANNES LEONARDO, New York | USA | JOHANNES LEONARDO New York | |
| Bronze LionEXTRA GUM «SARAH & JUAN» | WRIGLEY, A SUBSIDIARY OF MARS, INCORPORATED | EXTRA GUM | ENERGY BBDO, Chicago | USA | RATTLING STICK Santa Monica / THE MILL Chicago Bronze Lio |
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