Vigente desde 1954 esta categoría premia piezas publicitarias tradicionales de cine y televisión. En esta edición 101 piezas han sido galardonadas: 2 Grand Prix, 10 Oros, 36 Plazas y 53 Bronces.
Es la única categoría, hasta el momento, con dos Grand Prix. El primero fue para Brasil por su pieza 100 para el anunciante Leica Gallery Sao Paulo de la agencia F/Nazca Saatchi & Saatchi Sao Paulo.
El segundo se lo llevó Estados Unidos por la pieza Unskippable: Family Long Form del anunciante Geico por la agencia The Martin Agency Richmond.
A continuación la lista completa:
| Film Lions Winners | ||||||
| Title | Advertiser | Entrant / Agency | Country | Production Company | Prize | |
| 100 | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | STINK Sao Paulo | Grand Prix | |
| UNSKIPPABLE: FAMILY LONG FORM 01 | GEICO | THE MARTIN AGENCY Richmond | USA | PARK PICTURES New York | Grand Prix | |
| PROUDLY SEEKING PLEASURE | UNILEVER | LOLA LOWE & PARTNERS Madrid | SPAIN | PROPAGANDA PRODUCCIONES Madrid | Gold Lion | |
| MADE OF BLACK | DIAGEO | AMV BBDO London / BBDO SOUTH AFRICA Johannesburg | UNITED KINGDOM | ROGUE London | Gold Lion | |
| MADE IN NY | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA | SMUGGLER Los Angeles, CA | Gold Lion | |
| DADSONG | OLD SPICE | WIEDEN+KENNEDY Portland | USA | BISCUIT FILMWORKS Los Angeles | Gold Lion | |
| RIPPLE | NIKE GOLF | WIEDEN+KENNEDY Portland | USA | BISCUIT FILMWORKS Los Angeles / JOINT EDITORIAL Portland / THE MILL Los Angeles | Gold Lion | |
| BEDS | IKEA | MOTHER London | UNITED KINGDOM | MJZ LONDON | Gold Lion | |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CANADA | CHELSEA PICTURES Los Angeles | Gold Lion | |
| BETWEEN TWO FERNS WITH ZACH GALIFIANAKIS: PRESIDENT BARACK OBAMA | WHITE HOUSE | FUNNY OR DIE Los Angeles | USA | Gold Lion | ||
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | R/GA LONDON | UNITED KINGDOM | THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles | Gold Lion | |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | UNITED KINGDOM | SOMESUCH London / STINKDIGITAL London | Gold Lion | |
| SETTLE IT 30′ | MARS | DDB CHICAGO | USA | MJZ Los Angeles / CUT + RUN Santa Monica | Silver Lion | |
| BRADY BUNCH | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | O POSITIVE New York | Silver Lion | |
| BAND OF BRANDS MEGA AD | HEINKEN USA | DROGA5 New York | USA | CAVIAR Los Angeles | Silver Lion | |
| DISHES | FINISH | WIEDEN+KENNEDY London | UNITED KINGDOM | RIFF RAFF London | Silver Lion | |
| OLD TABLE | VALUE CITY FURNITURE | DUMMY. Los Angeles / TRANSLATION New York | USA | DUMMY. Los Angeles | Silver Lion | |
| I’M WEEDING RIGHT NOW | THE SCOTTS MIRACLE-GRO COMPANY | MCGARRYBOWEN London | UNITED KINGDOM | DUMMY. Los Angeles / OUTSIDER London / MILL+ London | Silver Lion | |
| PSYCHOLOGIST | CAR ONE | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires | Silver Lion Campaign | |
| DOCTOR | CAR ONE | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires | Silver Lion Campaign | |
| CROCODILE | JAGUAR LAND ROVER SOUTH AFRICA | Y&R SOUTH AFRICA Cape Town | SOUTH AFRICA | BLACK GINGER Cape Town | Silver Lion Campaign | |
| EAGLE | JAGUAR LAND ROVER SOUTH AFRICA | Y&R SOUTH AFRICA Cape Town | SOUTH AFRICA | BLACK GINGER Cape Town | Silver Lion Campaign | |
| LION | JAGUAR LAND ROVER SOUTH AFRICA | Y&R SOUTH AFRICA Cape Town | SOUTH AFRICA | BLACK GINGER Cape Town | Silver Lion Campaign | |
| MECHANICS | AUDI | THJNK Berlin | GERMANY | ANORAK RADICAL MEDIA Berlin | Silver Lion | |
| HOW CHINA ARE YOU? | PROTONET | KOLLE REBBE Hamburg | GERMANY | TEMPOMEDIA Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg | Silver Lion | |
| MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | ADAM&EVEDDB London | UNITED KINGDOM | BLINK PRODUCTIONS London | Silver Lion | |
| T-SHIRTS | IKEA | MOTHER London | UNITED KINGDOM | BLINK PRODUCTIONS London | Silver Lion | |
| POPOV, THE CLOWN | McDONALD´S GERMANY | THJNK Hamburg / LEO BURNETT FRANKFURT | GERMANY | TEMPOMEDIA Hamburg | Silver Lion | |
| IMAGINE | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | SMUGGLER London | Silver Lion | |
| IF YOU’RE HAPPY | WEIGHT WATCHERS | WIEDEN+KENNEDY Portland | USA | EPOCH FILMS Los Angeles, CA | Silver Lion | |
| THERE IS NO BIGGER PRICE THAN SHARING | LOTERIAS Y APUESTAS DEL ESTADO | LEO BURNETT MADRID Madrid | SPAIN | RCR FILMS Madrid | Silver Lion | |
| UNICORNS | CANAL + | BETC Paris | FRANCE | SOIXANTE QUINZE Paris | Silver Lion | |
| STEVES | LA NACION | THE COMMUNITY / LA COMUNIDAD Buenos Aires | ARGENTINA | BARRY COMPANY São Paulo | Silver Lion | |
| JACKPOT | MEXICAN INSURANCE ASSOCIATION | OGILVY & MATHER Mexico City | MEXICO | THE MAESTROS Mexico City | Silver Lion | |
| DREAM ON | ADOBE | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | ELEVEL FILMS San Francisco / ROCK PAPER SCISSORS Santa Monica | Silver Lion | |
| THE SILVER HAND | CANAL DIGITAL | TRY Oslo | NORWAY | BACON OSL Oslo | Silver Lion | |
| THIS GIRL CAN 90′ | SPORT ENGLAND | FCB INFERNO London | UNITED KINGDOM | SOMESUCH London | Silver Lion | |
| FIRST MOON PARTY | HELLOFLO | HAYDEN 5 MEDIA New York | USA | HAYDEN 5 MEDIA New York | Silver Lion | |
| THE LAST GAME | NIKE | WIEDEN+KENNEDY Portland | USA | PASSION PICTURES London | Silver Lion | |
| 1914 TRUCE (3MIN) | SAINSBURY’S | AMV BBDO London | UNITED KINGDOM | RATTLING STICK London | Silver Lion | |
| UNSKIPPABLE: FAMILY | GEICO | THE MARTIN AGENCY Richmond | USA | PARK PICTURES New York | Silver Lion Campaign | |
| UNSKIPPABLE: ELEVATOR | GEICO | THE MARTIN AGENCY Richmond | USA | PARK PICTURES New York | Silver Lion Campaign | |
| UNSKIPPABLE: HIGH FIVE | GEICO | THE MARTIN AGENCY Richmond | USA | PARK PICTURES New York | Silver Lion Campaign | |
| UNSKIPPABLE: CLEANING CREW | GEICO | THE MARTIN AGENCY Richmond | USA | PARK PICTURES New York | Silver Lion Campaign | |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” | NTT DOCOMO | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Silver Lion Campaign | |
| 3-SECOND COOKING “SUPER FRIED DUMPLING” | NTT DOCOMO | AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Silver Lion Campaign | |
| NOBODY’S MEMORIES (60) | PFLAG | FCB Toronto / FCB CHICAGO | CANADA | LORD + THOMAS CHICAGO / DUCK POND CREATIVE Marina Del Ray | Silver Lion | |
| KANAR | REPORTERS WITHOUT BORDERS (RSF) | PUBLICIS BRUSSELS | BELGIUM | ADULT IMAGE Brussels | Silver Lion Campaign | |
| DUBUS | REPORTERS WITHOUT BORDERS (RSF) | PUBLICIS BRUSSELS | BELGIUM | ADULT IMAGE Brussels | Silver Lion Campaign | |
| QUIRIT | REPORTERS WITHOUT BORDERS (RSF) | PUBLICIS BRUSSELS | BELGIUM | ADULT IMAGE Brussels | Silver Lion Campaign | |
| LEGO: EVERYTHING IS NOT AWESOME | GREENPEACE | DON’T PANIC London | UNITED KINGDOM | UNIT9 London | Silver Lion | |
| YOUTUBE ARRELS | ARRELS FUNDACIÓ | THE CYRANOS//McCANN Barcelona | SPAIN | OXIGENO Barcelona | Silver Lion | |
| THE WORLD’S TOUGHEST JOB | AMERICAN GREETINGS | MULLEN LOWE U.S Boston | USA | CAVIAR Los Angeles | Silver Lion | |
| WIN FROM WITHIN: BEN JACKSON | GATORADE | VML Kansas City | USA | Silver Lion | ||
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | RIVAL SCHOOL PICTURES New York / THE MILL New York | Silver Lion | |
| PROTOTYPE | CHANNEL 4 | 4creative London | UNITED KINGDOM | ROGUE London | Silver Lion | |
| THE GENTLEMAN’S WAGER | JOHNNIE WALKER | RSA FILMS Los Angeles / ANOMALY New York | USA | RSA FILMS Los Angeles | Silver Lion | |
| DIAL-UP | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | SMUGGLER New York | Bronze Lion Campaign | |
| FLAT TOP | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | SMUGGLER New York | Bronze Lion Campaign | |
| Y2K | MARS CHOCOLATE NORTH AMERICA | BBDO NEW YORK | USA | SMUGGLER New York | Bronze Lion Campaign | |
| THE CITY | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | TRAKTOR Los Angeles | Bronze Lion | |
| THE MATCH | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | SONNY London | Bronze Lion | |
| TAKE OVER | MURRAY GOULBURN COOPERATIVE | DDB GROUP MELBOURNE | AUSTRALIA | REVOLVER/WILL O’ROURKE Sydney | Bronze Lion | |
| GYMNASTICS | DUCOCO | MULLEN LOWE BRASIL São Paulo | BRAZIL | PARANOID BR São Paulo | Bronze Lion | |
| TATTOO | PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | REBOLUCION Buenos Aires | Bronze Lion Campaign | |
| BOSS | PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | REBOLUCION Buenos Aires | Bronze Lion Campaign | |
| HOT TUB | OLD SPICE | WIEDEN+KENNEDY Portland | USA | MJZ Los Angeles | Bronze Lion Campaign | |
| SOCCER | OLD SPICE | WIEDEN+KENNEDY Portland | USA | MJZ Los Angeles | Bronze Lion Campaign | |
| NIGHT CLUB | OLD SPICE | WIEDEN+KENNEDY Portland | USA | MJZ Los Angeles | Bronze Lion Campaign | |
| POO FACE | PROCTER & GAMBLE | SAATCHI & SAATCHI London | UNITED KINGDOM | GREAT GUNS London | Bronze Lion | |
| MISTY COPELAND – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | RESET Santa Monica | Bronze Lion | |
| GISELE BÜNDCHEN – I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | SMUGGLER New York | Bronze Lion | |
| PIERRE | SAMDEX | JANDL Bratislava | SLOVAK REPUBLIC | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign | |
| STEVE | SAMDEX | JANDL Bratislava | SLOVAK REPUBLIC | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign | |
| MELVIN | SAMDEX | JANDL Bratislava | SLOVAK REPUBLIC | EALLIN Bratislava / EALLIN Prague | Bronze Lion Campaign | |
| THE SCRIPTED LIFE | AUDI OF AMERICA | VENABLES BELL & PARTNERS San Francisco | USA | MJZ Los Angeles | Bronze Lion | |
| GOTH GIRL | HORNBACH | HEIMAT Berlin | GERMANY | TRIGGER HAPPY PRODUCTIONS Berlin | Bronze Lion | |
| EVOLUTION | GANDHI BOOKSTORES | Y&R MEXICO | MEXICO | ARBOL CINE Mexico City | Bronze Lion | |
| COOKIES | IKEA | McCANN MADRID | SPAIN | PRIMO Madrid | Bronze Lion | |
| SAN MARTIN | EASY | DON Buenos Aires | ARGENTINA | PRIMO Buenos Aires | Bronze Lion | |
| ROUTINE REPUBLIC | TACO BELL | DEUTSCH LA | USA | ARTS & SCIENCES Los Angeles | Bronze Lion | |
| INFREQUENT FLYERS CLUB | TIGERAIR | McCANN MELBOURNE | AUSTRALIA | AIRBAG Melbourne | Bronze Lion | |
| DRAMA 1 | SANFIC | WOLF BCPP Santiago | CHILE | TRICICLO FILMS Santiago | Bronze Lion | |
| MY BUTT | WEIGHT WATCHERS | WIEDEN+KENNEDY Portland | USA | SKUNK Los Angeles | Bronze Lion | |
| ANAGRAM LOVERS | MATTEL | LOLA LOWE & PARTNERS Madrid | SPAIN | LANDIA Buenos Aires | Bronze Lion | |
| THE IMPOSSIBLE ORCHESTRA | BBC | KARMARAMA London | UNITED KINGDOM | RED BEE MEDIA London- Ealing Cross | Bronze Lion | |
| THE NOTEBOOK | DIALDIRECT | JOE PUBLIC UNITED Johannesburg | SOUTH AFRICA | VELOCITY FILMS Cape Town | Bronze Lion | |
| TRUE LOVE | 3 MOBILE | INGO Stockholm | SWEDEN | STINK London / ICON FILM Bucharest | Bronze Lion | |
| LEBRON JAMES TOGETHER | NIKE | WIEDEN+KENNEDY Portland | USA | HSI PRODUCTIONS Los Angeles | Bronze Lion | |
| THE BOY WHO BEEPS | GE | BBDO NEW YORK | USA | PARK PICTURES New York | Bronze Lion | |
| THE HERO | HEINEKEN | PUBLICIS ITALY Milan | ITALY | MJZ LONDON | Bronze Lion | |
| TIED | SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC | lg2 Québec | CANADA | LA CAVALERIE Montreal | Bronze Lion | |
| 50TH ANNIVERSARY | DEPARTMENT FOR TRANSPORT | AMV BBDO London | UNITED KINGDOM | ROGUE London | Bronze Lion | |
| NOT ALLOWED | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | SPY FILMS Toronto | Bronze Lion | |
| LISTEN | NFL | CHELSEA PICTURES New York / GREY NEW YORK | USA | CHELSEA PICTURES New York | Bronze Lion | |
| CONGRATULATIONS | AVITE | AVITE Murcia / VERSUS MADRID | SPAIN | BLUR PRODUCCIONES Madrid | Bronze Lion | |
| ELLEEMAE | MUMSNET | GREY LONDON | UNITED KINGDOM | ACADEMY FILMS London | Bronze Lion | |
| LEARN THE HARD WAY | THE PRINCE’S TRUST | CHI & PARTNERS London | UNITED KINGDOM | ACADEMY FILMS London | Bronze Lion | |
| UNFORGETTABLE ACCOUNT | BANPLUS | FCB RG2 Caracas | VENEZUELA | WHISKEY FILMS Caracas | Bronze Lion | |
| THE MAN AND THE DOG | FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO | DDB BUENOS AIRES Buenos Aires | ARGENTINA | CENTRAL FILMS Mexico City | Bronze Lion | |
| CALL FOR BRANDS | HEINKEN USA | DROGA5 New York | USA | CAVIAR Los Angeles | Bronze Lion | |
| STEPHEN MERCHANT PRESENTS “IF WE WON” WITH NEWCASTLE BROWN ALE | HEINKEN USA | DROGA5 New York | USA | SMUGGLER Los Angeles, CA | Bronze Lion | |
| GREGORY | UNILEVER | LOLA LOWE & PARTNERS Madrid | SPAIN | PROPAGANDA PRODUCCIONES Madrid | Bronze Lion | |
| 37 DAYS | ATLANTIC GROUP | LEO BURNETT FRANCE Paris | FRANCE | QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal | Bronze Lion | |
| INVISIBLE RUNNERS | ALPARGATAS | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | URSO MORTO São Paulo | Bronze Lion | |
| WINNER STAYS | NIKE | WIEDEN+KENNEDY Portland | USA | RATTLING STICK London / THE MISSION Venice / LUMA PICTURES Santa Monica | Bronze Lion | |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | DPPLR Amsterdam | Bronze Lion | |
| DEAD ISLAND E3 CGI TRAILER | KOCH MEDIA / DEEP SILVER | DEEP SILVER Planegg Munchen | GERMANY | Bronze Lion | ||
| EVERY DAY IS DAY ONE | SAMSUNG | 72ANDSUNNY AMSTERDAM | THE NETHERLANDS | SMUGGLER London / EXIT FILMS Melbourne | Bronze Lion | |
| SAVING ASLAN | FIXODENT | SAATCHI & SAATCHI Milan | ITALY | GOLDEN PLANES Cape Town | Bronze Lion | |
| THE COLLECTIVE PROJECT | MICROSOFT | POSSIBLE SEATTLE Seattle | USA | Bronze Lion | ||
| RE2PECT | JORDAN BRAND | WIEDEN+KENNEDY New York | USA | ARTS & SCIENCES Los Angeles | Bronze Lion | |
| DREW BREES | OLD SPICE | WIEDEN+KENNEDY Portland | USA | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign | |
| EARL THOMAS | OLD SPICE | WIEDEN+KENNEDY Portland | USA | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign | |
| JAMAAL CHARLES | OLD SPICE | WIEDEN+KENNEDY Portland | USA | WORLD WAR SEVEN Los Angeles | Bronze Lion Campaign | |
| BRINGING THE WORLD TO BRITAIN | NEWS UK | GREY LONDON | UNITED KINGDOM | BETSY WORKS London / ENVY POST PRODUCTION London | Bronze Lion | |
| STRUCK BY A RAINBOW | WRIGLEY CANADA | BBDO Toronto | CANADA | THE CORNER STORE Toronto | Bronze Lion | |
| THE WAVE | LAND ROVER USA | Y&R NEW YORK | USA | HELO Los Angeles / GO BIG PRODUCTIONS Los Angeles | Bronze Lion | |
| STORY OF A SPOON | GREENPEACE INTERNATIONAL | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | OPTIX DUBAI Dubai | Bronze Lion | |
| Total: 101 | ||||||
KVYV
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