Los Direct Lions reconocen la creatividad basada en la respuesta y la creación de relaciones. De 2.719 entradas, 76 leones fueron otorgados, incluyendo 13 de oro, 21 de plata y 41 de bronce. ‘Google Home of the Whopper’ de DAVID Miami para Burger King, tomó el Gran Premio. El presidente del jurado Ted Lim, director creativo de Dentsu Brand Agencies, APAC, lo describió como «excepcional, escandaloso y simplemente increíble».
Latinoamérica se lleva 12 piezas premiadas. Dos oros para Brasil y uno para Colombia, mientras que Argentina se queda con una plata y un bronce.
|
Title |
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Award |
|
ANDES BAR 45 |
AB INBEV |
ANDES BEER |
SAATCHI & SAATCHI, Buenos Aires |
ARGENTINA |
PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires / Silver Lion |
|
|
ANDES BAR 45 |
AB INBEV |
ANDES BEER |
SAATCHI & SAATCHI, Buenos Aires |
ARGENTINA |
PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires / Bronze Lion |
|
|
WE ARE PARRILLA |
BURGER KING |
BURGER KING |
DAVID, Buenos Aires |
ARGENTINA |
ARGENTINACINE Buenos Aires |
Bronze Lion |
|
PRICE ON THE JERSEY |
WALMART |
WALMART |
DM9DDB, São Paulo |
BRAZIL |
Gold Lion |
|
|
THE COLOUR OF CORRUPTION |
RECLAME AQUI |
VIGIE AQUI |
GREY BRAZIL, São Paulo |
BRAZIL |
GREY BRAZIL São Paulo / RECLAME AQUI São Paulo |
Gold Lion |
|
PRICE ON THE JERSEY |
WALMART |
WALMART |
DM9DDB, São Paulo |
BRAZIL |
Silver Lion |
|
|
ANONYMOUS FRIEND |
ALCOHOLICS ANONYMOUS |
ALCOHOLICS ANONYMOUS |
J. WALTER THOMPSON BRAZIL, São Paulo |
BRAZIL |
PUNCH AUDIO São Paulo / EVIL TWIN São Paulo |
Bronze Lion |
|
PRICE ON THE JERSEY |
WALMART |
WALMART |
DM9DDB, São Paulo |
BRAZIL |
Bronze Lion |
|
|
PAYPHONE BANK |
TIGO-UNE |
PAYPHONE MICRO SAVINGS ACCOUNT |
GREY COLOMBIA, Bogotá |
COLOMBIA |
LA OCTAVA Bogotá |
Gold Lion |
|
PAYPHONE BANK |
TIGO-UNE |
PAYPHONE MICRO SAVINGS ACCOUNT |
GREY COLOMBIA, Bogotá |
COLOMBIA |
LA OCTAVA Bogotá |
Bronze Lion |
|
PAYPHONE BANK |
TIGO-UNE |
PAYPHONE MICRO SAVINGS ACCOUNT |
GREY COLOMBIA, Bogotá |
COLOMBIA |
LA OCTAVA Bogotá |
Bronze Lion |
|
HIJACKED HIGHWAY |
SODIMAC |
SODIMAC HOMECENTER |
McCANN LIMA |
PERU |
PLAN B Lima / SATURNO Lima / SIN ANESTESIA Lima / HIGH END Lima |
Bronze Lion |
Payphone Bank para Tigo-Une de Grey Colombia
The Color of Corruption para Reclame Aquí de Grey Brasil