Con una participación mínima, Latinoamérica ingresó a la lista corta de la categoría móvil. De 109 piezas que entraron a la carrera, tan solo 7 son de la región latinoamericana.
Brasil con 4 entradas, Guatemala 1, México 1 y Ecuador 1, son los países que han logrado participar en esta lista corta. La agencia Publicitas Saatchi & Saatchi de Guayaquil espera lograr un galardón por su pieza «Social Blood App» desarrollada para el Banco de Sangre de la Cruz Roja. A continuación, la lista completa:
| Shortlist (Mobile Lions) | ||||||
| Title | Client | Product | Entrant Company | Country | Agency | |
| A01 (Activation by Location) | ||||||
| CLEVER BUOY | OPTUS | TELECOMS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| DOG WALKER FIT PROGRAM | NESTLÉ PURINA PET CARE BRASIL | PURINA | PUBLICIS BRASIL São Paulo | BRAZIL | PUBLICIS BRASIL São Paulo | |
| A02 (Activation by Proximity) | ||||||
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana | TUNISIA | 3SG-BBDO Ariana | |
| SHADOW WIFI | LIGA CONTRA EL CANCER | HEALTH AWARENESS ORGANISATION | HAPPINESS BRUSSELS | BELGIUM | HAPPINESS BRUSSELS | |
| A03 (Augmented Mobile Experience) | ||||||
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City | USA | VML Kansas City | |
| AUDI TT BROCHURE HACK | AUDI | AUDI TT | RAZORFISH Berlin | GERMANY | RAZORFISH Berlin | |
| THE NEXT PHOTO | CHILDHOOD EYE CANCER TRUST | FLASH PHOTO POSTER CAMPAIGN | WUNDERMAN London | UNITED KINGDOM | WUNDERMAN London | |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | FRANCE | McCANN PARIS | |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO | USA | FCB CHICAGO / CURRENT Chicago | |
| A04 (Networked Mobile Technology) | ||||||
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York | USA | R/GA New York | |
| PAY PER LOVE | TEATRENEU | PAY PER LOVE | THE CYRANOS//McCANN Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona | |
| A05 (Wearable Technology ) |
||||||
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | USA | R/GA New York | |
| SPORTS HOMEWORK | GATORADE | GATORADE | 4 AM SAATCHI & SAATCHI Guatemala | GUATEMALA | 4 AM SAATCHI & SAATCHI Guatemala | |
| A06 (Innovative Technology for Mobile) | ||||||
| CARDBOARD | CARDBOARD | GOOGLE Mountain View | USA | |||
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | USA | R/GA New York | |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | DENMARK | UNCLE GREY Copenhagen | |
| HELLO PIZZA | CNA | ENGLISH SCHOOL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | |
| LISNR | LISNR | LISNR | R/GA New York | USA | R/GA New York | |
| B01 (Products) | ||||||
| NIKE PHENOMENAL SHOT: AN ART, COPY & CODE PROJECT WITH GOOGLE | NIKE | NIKE PHENOMENAL SHOT | GROW Norfolk | USA | GROW Norfolk | |
| B02 (Services) | ||||||
| WHERE’S MY WALLET? | COMMONWEALTH BANK | CARDLESS CASH | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| GOGO FREE-NITURE | GOGO VAN | DELIVERY & LOGISTIC SERVICE | LEO BURNETT HONG KONG Hong Kong | HONG KONG | LEO BURNETT HONG KONG Hong Kong | |
| B03 (Media, Entertainment and Leisure) | ||||||
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk | USA | GROW Norfolk | |
| C01 (Products) | ||||||
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | USA | R/GA New York | |
| THE SWEDISH SNOW RESCUERS | AUDI | AUDI QUATTRO | ÅKESTAM HOLST Stockholm | SWEDEN | ÅKESTAM HOLST Stockholm | |
| JOE BOXER INACTIVITY TRACKER | KMART / JOE BOXER | JOE BOXER INACTIVITY TRACKER | FCB CHICAGO | USA | FCB CHICAGO | |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | DENMARK | UNCLE GREY Copenhagen | |
| ORAL-B SMART BRUSH AND APP | PROCTER & GAMBLE | ORAL-B | ICONMOBILE GROUP Berlin | GERMANY | ICONMOBILE GROUP Berlin | |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | FRANCE | McCANN PARIS | |
| C02 (Services) | ||||||
| VIAOPTA DAILY SMARTPHONE APPLICATION | NOVARTIS PHARMA | VIAOPTA DAILY SMARTPHONE APPLICATION | ARWORKS Budapest | HUNGARY | ARWORKS Budapest | |
| VISUAL DICTIONARY | BRITISH COUNCIL | LEARNING TOOL | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore | |
| SMART SENTRY | MAXIS BERHAD | MOBILE NETWORK | OGILVY & MATHER GROUP HONG KONG | HONG KONG | OGILVY & MATHER GROUP HONG KONG | |
| BASE PHONEADDRESS | BASE | MOBILE PROVIDER | DDB BRUSSELS | BELGIUM | DDB BRUSSELS | |
| C03 (Media, Entertainment and Leisure) | ||||||
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City | USA | VML Kansas City | |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| DEBATTLE | SVERIGES RADIO | TANKESMEDJAN I P3 | CP+B SCANDINAVIA Gothenburg | SWEDEN | CP+B SCANDINAVIA Gothenburg | |
| C04 (Corporate Image & Communication) | ||||||
| BACKMEAPP | PROCTER & GAMBLE | ALWAYS FEMININE CARE | LEO BURNETT ITALY Milan | ITALY | LEO BURNETT ITALY Milan | |
| VODAFONE «BETWEEN US» | VODAFONE | VODAFONE RED LIGHT APPLICATION | Y&R TEAM RED ISTANBUL | TURKEY | Y&R TEAM RED ISTANBUL | |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| C05 (Charities, Not for Profit and Public Information) | ||||||
| LGBT AVATARS | PRAGUE PRIDE | PRAGUE PRIDE | GEOMETRY GLOBAL Prague | CZECH REPUBLIC | GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE | |
| D02 (Services) | ||||||
| PROJECT LEARNING CURVE | DOMTAR | PAPER | ERIC MOWER + ASSOCIATES Charlotte | USA | ERIC MOWER + ASSOCIATES Charlotte | |
| E01 (Products) | ||||||
| THE WALKING DEAD CHOP SHOP APP 2.0 | HYUNDAI MOTOR AMERICA | HYUNDAI | INNOCEAN USA Huntington Beach | USA | INNOCEAN USA Huntington Beach | |
| GOL! | McDONALD´S | FRENCH FRIES | DDB CHICAGO | USA | DDB CHICAGO | |
| E02 (Services) | ||||||
| MOVE UPDATE. THE OPEN SOURCE PROJECT | McDONALD´S | OPEN SOURCE SOFTWARE | DDB & TRIBAL Warsaw | POLAND | DDB WARSAW | |
| E03 (Media, Entertainment and Leisure) | ||||||
| THE FUN QUEUE | LISEBERG | ROLLER COASTER | SHOUT Gothenburg | SWEDEN | SHOUT Gothenburg | |
| ADVENTURES OF POCO ECO | IAMYANK | LOST SOUNDS | POSSIBLE CEE Budapest | HUNGARY | POSSIBLE CEE Budapest | |
| E04 (Charities, Not for Profit and Public Information) | ||||||
| REVERSE THE ODDS | CHANNEL 4 & CANCER RESEARCH UK | MOBILE GAME | MAVERICK TELEVISION London | UNITED KINGDOM | ||
| F02 (Services) | ||||||
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY | OGILVY GERMANY Frankfurt | |
| G01 (Mobile Messaging) | ||||||
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | MEXICO | GREY MÈXICO Mexico City | |
| THE LIFE SAVING TV PROJECT | KT | OLLEH TV | KOREA TELECOM Seoul | SOUTH KOREA | ||
| LGBT AVATARS | PRAGUE PRIDE | PRAGUE PRIDE | GEOMETRY GLOBAL Prague | CZECH REPUBLIC | GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE | |
| H01 (Integrated Mobile Campaign) | ||||||
| HARUHI HUNTING | SANKYO PLANNING | GAME | PARTY Tokyo | JAPAN | PARTY Tokyo | |
| PANDORA THUMB MOMENTS CAMPAIGN | PANDORA | PANDORA RADIO | TWOFIFTEENMCCANN San Francisco | USA | TWOFIFTEENMCCANN San Francisco | |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| CLASS OF CLASSICS | BRAZILIAN SYMPHONY ORCHESTRA | CLASSICAL MUSIC CONCERTS | ARTPLAN Rio de Janeiro | BRAZIL | ARTPLAN Rio de Janeiro | |
| PRO VISION | OAKLEY | OAKLEY | GPY&R Melbourne | AUSTRALIA | GPY&R Melbourne | |
| I01 (Interface & Navigation) | ||||||
| SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul / PENGTAI Seoul | |
| RISE&FALL | 3CS OUTWEAR | SNOWBOARD APPAREL | GREY SYDNEY Sydney | AUSTRALIA | GREY SYDNEY Sydney | |
| I02 (Visual Design/Aesthetic) | ||||||
| WINTERLANDS | AKQA | HOLIDAY CARD | AKQA Paris | FRANCE | AKQA Paris | |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| ADVENTURES OF POCO ECO | IAMYANK | LOST SOUNDS | POSSIBLE CEE Budapest | HUNGARY | POSSIBLE CEE Budapest | |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| I03 (User Experience) | ||||||
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City | USA | VML Kansas City | |
| SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul / PENGTAI Seoul | |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| ECOTRAIN | NSB (NORWEGIAN STATE RAILWAY) | TRAIN | TRY Oslo | NORWAY | TRY Oslo | |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen | DENMARK | UNCLE GREY Copenhagen | |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | FRANCE | McCANN PARIS | |
| THE IDEAS PROJECTOR | DEUTSCHE BANK | FINANCIAL SERVICES / FINANCIATION OF BUSINESS AND ENTEPRENEURS | FCB SPAIN Madrid | SPAIN | FCB SPAIN Madrid | |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO | USA | FCB CHICAGO / CURRENT Chicago | |
| I04 (Content) | ||||||
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City | USA | VML Kansas City | |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk | USA | GROW Norfolk | |
| SELF-DESTRUCTING BOOK | JAMES PATTERSON | INTERACTIVE BOOK | MOTHER NEW YORK | USA | MOTHER NEW YORK | |
| TAP THRU | LOWE’S | LOWE’S | BBDO NEW YORK | USA | BBDO NEW YORK | |
| IKEA PS | IKEA | IKEA PS DESIGNER COLLECTION | INSTINCT Moscow | RUSSIA | INSTINCT Moscow | |
| BEDTIME CALLS | MICROSOFT | SKYPE | LOOK AT MEDIA | RUSSIA | DENTSU AEGIS NETWORK Moscow | |
| #SPRINGISWEIRD | GAP | GAP SPRING COLLECTION | WIEDEN+KENNEDY New York | USA | WIEDEN+KENNEDY New York | |
| AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE | AMERICAN EXPRESS | AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE | RADICAL MEDIA New York | USA | RADICAL MEDIA New York | |
| I05 (Use of Data/Insight) | ||||||
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| PAY PER LOVE | TEATRENEU | PAY PER LOVE | THE CYRANOS//McCANN Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona | |
| WORLD OF BELONGING | AIRBNB | AIRBNB | TOOL Santa Monica | USA | ||
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | USA | R/GA New York | |
| I06 (Utility) | ||||||
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York | USA | R/GA New York | |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York | USA | R/GA New York | |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| MAKEUP GENIUS | L’ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | FRANCE | McCANN PARIS | |
| J01 (Community Building/Engagement) | ||||||
| #MEALFORAMEAL | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | HAVAS WORLDWIDE AUSTRALIA Sydney | AUSTRALIA | HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney | |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE | SINGAPORE | DDB GROUP SINGAPORE | |
| KEEP DEMOCRACY ALIVE | GOV TUNISIE | MOBILE APP DELIVERING REAL TIME SURVEYS | FRED & FARID PARIS | FRANCE | FRED & FARID GROUP Paris | |
| J02 (Response/Real-Time Activity) | ||||||
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk | USA | GROW Norfolk | |
| SOCIAL BLOOD APP | RED CROSS | BANK OF BLOOD | PUBLICITAS/SAATCHI & SAATCHI Guayaquil | ECUADOR | PUBLICITAS/SAATCHI & SAATCHI Guayaquil | |
| TWEAT TO EAT | PEPSICO | WALKERS | AMV BBDO London | UNITED KINGDOM | AMV BBDO London | |
| J03 (Use of Co-Creation & User Generated Content) | ||||||
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK | USA | BBDO NEW YORK | |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA | ||
| #NOFILTER CAMPAIGN | WAVES FOR WATER | INSTITUTIONAL | LODUCCA São Paulo | BRAZIL | LODUCCA São Paulo | |
| J04 (Innovative Use of Social for Mobile) | ||||||
| YOUR RIDE. YOUR MUSIC. | UBER & SPOTIFY | UBER & SPOTIFY APPS | SPOTIFY Stockholm | SWEDEN | SPOTIFY Stockholm | |
| NZDRONIE | TOURISM NEW ZEALAND | SKI | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | WHYBIN\TBWA GROUP SYDNEY | |
| THE SIGHT | HBO | GAME OF THRONES | ELASTIC Santa Monica | USA | ||
| HOPE.LY | AMERICAN RED CROSS & BITLY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | USA | BBDO NEW YORK | |
| Total: 109 | ||||||
KVYV
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