Lanzada en el año 2008, la categoría Diseño se creó para premiar el uso del diseño en la comunicación y la experiencia para informar aquello que distingue a la marca. En esta edición, el jurado premió 79 piezas: 1 Grand Prix, 12 Oros, 26 Platas y 40 Bronces. El Grand Prix se lo llevó la agencia Grey London de Reino Unido, por la pieza Lifepaint para Volvo UK.
En cuanto a la participación de Latinoamerica, Brasil destacó con 7 piezas galardonadas, consiguió 3 Leones de Plata y 4 de Bronce. Colombia por su parte logró un León de Oro. a continuación la lista de ganadores:
| Design Lions Winners | |||||
| Title | Advertiser | Entrant / Agency | Country | Prize | |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | Grand Prix | |
| IDENTITY FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS | THE FAMILY FARM OF CHEBURASHKINI BROTHERS | ERMOLAEV BUREAU Moscow | RUSSIA | Gold Lion | |
| GET BACK, TOHOKU. | EAST JAPAN RAILWAY COMPANY | DENTSU INC. Tokyo | JAPAN | Gold Lion | |
| PLEATS PLEASE FLOWERS SERIES POSTERS | ISSEY MIYAKE | TAKU SATOH DESIGN Tokyo | JAPAN | Gold Lion | |
| NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | BBDO PAKISTAN Lahore | PAKISTAN | Gold Lion | |
| PROUD WHOPPER | BURGER KING | DAVID Miami | USA | Gold Lion | |
| PRICELESS WEAPONS | COLOMBIA’S MINISTRY OF ENVIRONMENT | GEOMETRY GLOBAL COLOMBIA Bogotá | COLOMBIA | Gold Lion | |
| JUNIOR SWIMMING CHAMPIONSHIPS | TOKIO MARINE NICHIDO | DENTSU INC. Tokyo | JAPAN | Gold Lion | |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | Gold Lion | |
| THE LAST SHOT | JORDAN BRAND | AKQA San Francisco | USA | Gold Lion | |
| NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | BBDO PAKISTAN Lahore | PAKISTAN | Gold Lion | |
| LICHTGRENZE | THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) | WHITEVOID Berlin | GERMANY | Gold Lion | |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Gold Lion | |
| WOW! NO COW! | OATLY | FORSMAN & BODENFORS Gothenburg | SWEDEN | Silver Lion | |
| AIRBNB REBRAND | AIRBNB | DESIGNSTUDIO London | UNITED KINGDOM | Silver Lion | |
| PEARL | KEIO UNIVERSITY | DENTSU INC. Tokyo | JAPAN | Silver Lion | |
| JUNIOR SWIMMING CHAMPIONSHIPS | TOKIO MARINE NICHIDO | DENTSU INC. Tokyo | JAPAN | Silver Lion | |
| JAPANESE HARMONY | SUNTORY HOLDINGS | HAKUHODO Tokyo | JAPAN | Silver Lion | |
| IT HAPPENS HERE | 28 TOO MANY | OGILVY & MATHER LONDON | UNITED KINGDOM | Silver Lion | |
| THE WEDDINGLOPE | ROSENTHAL | KOLLE REBBE Hamburg | GERMANY | Silver Lion | |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | Silver Lion | |
| THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | Silver Lion | |
| FILM4 IDENTS | CHANNEL 4 | 4creative London | UNITED KINGDOM | Silver Lion | |
| 2014 TITLE SEQUENCE | D&AD | MILL+ London | UNITED KINGDOM | Silver Lion | |
| WISH YOU WERE HERE | D&AD | LOBO São Paulo | BRAZIL | Silver Lion | |
| THE CANCER SUTRA | STUPID CANCER | THE BULL-WHITE HOUSE New York | USA | Silver Lion | |
| SHOEMOJI | FOOT LOCKER | BBDO NEW YORK | USA | Silver Lion | |
| FORMATION | FITCH | FITCH London | UNITED KINGDOM | Silver Lion | |
| SOUNDLAB POSTERS | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Silver Lion | |
| INTEL CLEAR | INTEL | RED PEAK New York | USA | Silver Lion | |
| EXOBIOTANICA | MAKOTO AZUMA(BOTANIST/FLOWER ARTIST) | SIX Tokyo | JAPAN | Silver Lion | |
| SUFFOCATION | KARMA NIRVANA | LEO BURNETT LONDON | UNITED KINGDOM | Silver Lion | |
| SOUNDLAB RECORDS | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Silver Lion | |
| INFREQUENT FLYERS CLUB | TIGERAIR | McCANN MELBOURNE | AUSTRALIA | Silver Lion | |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | UNITED KINGDOM | Silver Lion | |
| AIRBNB PORTLAND CALL CENTER | AIRBNB | AIRBNB San Francisco / BOORA ARCHITECTS Portland | USA | Silver Lion | |
| THE DNA PROJECT | J.VIEWZ | HELLO MONDAY Aarhus C | DENMARK | Silver Lion | |
| INSIDE ABBEY ROAD | GOOGLE CREATIVE LAB London | UNITED KINGDOM | Silver Lion | ||
| THE LAST SHOT | JORDAN BRAND | AKQA San Francisco | USA | Silver Lion | |
| SONOS BRAND IDENTITY | SONOS | BRUCE MAU DESIGN Toronto | CANADA | Bronze Lion | |
| WAIT | JÉRÉMIE NORMANDIN | LANDOR ASSOCIATES Paris | FRANCE | Bronze Lion | |
| THE FRESHEST ORANGE JUICE BRAND | INTERMARCHÉ | MARCEL Paris | FRANCE | Bronze Lion | |
| FEDORA | FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS OF BALLET AND OPERA | LANDOR ASSOCIATES Paris | FRANCE | Bronze Lion | |
| WORLD GALLERY | APPLE | TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino | USA | Bronze Lion | |
| CELEBRATING 50 YEARS IN BRAZIL | NISSIN AJINOMOTO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion | |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | Bronze Lion | |
| RUBBISH FAMZINE: TILL DEATH DO US PART | HOLYCRAP.SG | KINETIC SINGAPORE | SINGAPORE | Bronze Lion | |
| FORMATION | FITCH | FITCH London | UNITED KINGDOM | Bronze Lion | |
| CHRISTMAS WRAPPING PAPER | LEO BURNETT TORONTO | LEO BURNETT TORONTO | CANADA | Bronze Lion | |
| TICKET BOOKS | L&PM | AFRICA São Paulo | BRAZIL | Bronze Lion | |
| HONDA. BEAUTIFUL ENGINES. | HONDA MOTOR CO. | MORI Tokyo / DENTSU INC. Tokyo | JAPAN | Bronze Lion | |
| THE BURGER REPORT | McDONALD´S GERMANY | THJNK Hamburg / LEO BURNETT FRANKFURT | GERMANY | Bronze Lion | |
| MARCO POLO TITLE SEQUENCE | NETFLIX / WEINSTEIN GROUP | MILL+ New York | USA | Bronze Lion | |
| IRON MIND | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO | DENTSU INC. Tokyo | JAPAN | Bronze Lion | |
| CUT A TREE. KILL A LIFE – TAPIR | MALAYSIAN NATURE SOCIETY | Y&R MALAYSIA Kuala Lumpur | MALAYSIA | Bronze Lion | |
| WAIT | JÉRÉMIE NORMANDIN | LANDOR ASSOCIATES Paris | FRANCE | Bronze Lion | |
| WORLD GALLERY | APPLE | TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino | USA | Bronze Lion | |
| THE MSC MAGNIFICA SHIPHORN CHOIR | MSC KREUZFAHRT | LEAGAS DELANEY Hamburg | GERMANY | Bronze Lion | |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | GERMANY | Bronze Lion | |
| AIRBNB REBRAND | AIRBNB | DESIGNSTUDIO London | UNITED KINGDOM | Bronze Lion | |
| FEDORA | FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS OF BALLET AND OPERA | LANDOR ASSOCIATES Paris | FRANCE | Bronze Lion | |
| THERE’S ANOTHER SIDE TO THE STORY | DEPAUL UK | PUBLICIS LONDON | UNITED KINGDOM | Bronze Lion | |
| WOW! NO COW! | OATLY | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion | |
| RON MUECK AT PINACOTECA | PINACOTECA DO ESTADO DE SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion | |
| ADIDAS ORIGINALS NEIGHBOURHOOD STORES | ADIDAS | HERE DESIGN London | UNITED KINGDOM | Bronze Lion | |
| FLOWER LUSH IN ROPPONGI HILLS | MORI BUILDING | AD&D TOKYO | JAPAN | Bronze Lion | |
| CENTERSTAGE | SAMSUNG ELECTRONICS | THE BARBARIAN GROUP New York | USA | Bronze Lion | |
| BE PREPARED | FERRERO ASIA | nudeJEH Bangkok / GREY THAILAND Bangkok | THAILAND | Bronze Lion | |
| SNOW GRAFFITI | MEXICO TOURISM BOARD | LAPIZ Chicago | USA | Bronze Lion | |
| MORE THAN A SIGN | DISLIFE | Y&R Moscow | RUSSIA | Bronze Lion | |
| DAIRY PACKAGING FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS | THE FAMILY FARM OF CHEBURASHKINI BROTHERS | ERMOLAEV BUREAU Moscow | RUSSIA | Bronze Lion | |
| DESIGN OF A SINGLE MALTS COLLECTION | THE WHISKY LODGE | BE DANDY PARIS | FRANCE | Bronze Lion | |
| WAIT | JÉRÉMIE NORMANDIN | LANDOR ASSOCIATES Paris | FRANCE | Bronze Lion | |
| MAGIC TAPE | 3M DEUTSCHLAND | KOLLE REBBE Hamburg | GERMANY | Bronze Lion | |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | F/NAZCA SAATCHI & SAATCHI São Paulo | BRAZIL | Bronze Lion | |
| DEFINE THE DIFFERENCE | NOBLE DEVELOPMENT PUBLIC CO. | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | |
| WEBSITE REDESIGN | VIRGIN AMERICA | WORK & CO Brooklyn | USA | Bronze Lion | |
| EYE CLICK DONATION | ALS LEAGUE | PUBLICIS BRUSSELS | BELGIUM | Bronze Lion | |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | UNITED KINGDOM | Bronze Lion | |
| Total: 79 | |||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions