Esta categoría lanzada este año presentó sus ganadores, enfocándose en aquellas entradas que demostraron su compromiso para reducir los estereotipos sexuales, confrontar el perjuicio e inequidad a través de representaciones de género progresistas y socialmente conscientes. Para esta primera edición, la presidenta del jurado fue Cindy Gallop, presidenta ejecutiva de IfWeRanTheWorld/MakeLoveNotPorn.
Se entregaron un total de 8 galardones, uno de ellos un Grand Prix para la entrada Touch the Pickle realizao para Procter & Gamble India por BBDO India Mumbai. La lista de ganadores:
| Glass Lion Winners |
| Title |
Advertiser |
Product |
Entrant / Agency |
Country |
Prize |
| TOUCH THE PICKLE |
PROCTER & GAMBLE INDIA |
WHISPER SANITARY NAPKINS |
BBDO INDIA Mumbai |
INDIA |
Grand Prix |
| VOTE FOR US. WE’LL VOTE FOR YOU |
KAFA |
WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Glass Lion |
| FELIZ DÍA HOMBRES |
URUFARMA |
INSTITUCIONAL |
NOTABLE Montevideo |
URUGUAY |
Glass Lion |
| THE EQUAL PAY BACK PROJECT |
NATIONAL WOMEN’S LAW CENTER |
PSA |
DROGA5 New York |
USA |
Glass Lion |
| THIS GIRL CAN |
SPORT ENGLAND |
SPORT ENGLAND |
FCB INFERNO London |
UNITED KINGDOM |
Glass Lion |
| SHARE THE LOAD |
PROCTER & GAMBLE INDIA |
ARIEL MATIC |
BBDO INDIA Mumbai |
INDIA |
Glass Lion |
| #LIKEAGIRL |
PROCTER & GAMBLE |
ALWAYS |
LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London |
CANADA |
Glass Lion |
| GIVE MOM BACK HER NAME |
UN WOMEN |
UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Glass Lion |
| Total: 8 |
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KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions
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