La única semifinalista representante de América Latina es PRICE ON THE JERSEY de WALMART realizada por DM9DDB São Paulo, BRAZIL y producida por DM9DDB São Paulo que competirá entre las 26 semifinalista que quedaron de las 240 piezas inscritas en total en esta categoría que sin duda es una de las mejores del festival Cannes Lions.
| Title | Client | Product | Entrant Company | Entrant Country | Idea Creation | Production |
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | 180LA Santa Monica | USA | 180LA Santa Monica | 180LA Santa Monica / ATOMICA MUSIC Texas / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles |
| MAKE YOUR NEXT MOVE – JOHN MALKOVICH | SQUARESPACE | DOMAINS/WEBSITES | SQUARESPACE New York | USA | JOHN X HANNES NEW YORK / SQUARESPACE New York | SMUGGLER New York |
| BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | BLINK PRODUCTIONS London / FINAL CUT London / MPC CREATIVE London |
| GIVE THE RAINBOW | MARS | SKITTLES | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | CAIN & ABEL London |
| THE TRUTH IS | NEW YORK TIMES | NEWSPAPER | DROGA5 New York | USA | DROGA5 New York / THE NEW YORK TIMES New York | SECOND CHILD New York |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | AIRBAG PRODUCTIONS Melbourne / FLARE PRODUCTIONS BBDO Melbourne |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | FINCH Melbourne / FLUTTER Melbourne |
| SICKKIDS VS | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | COSSETTE Toronto | CANADA | COSSETTE Toronto / SICKKIDS FOUNDATION Toronto | JAM3 Toronto / SKIN & BONES Toronto / THE MILL New York / THE VANITY Toronto / WESTSIDE STUDIO Toronto |
| WHERE LIFE HAPPENS | IKEA | IKEA | ÅKESTAM HOLST Stockholm | SWEDEN | ÅKESTAM HOLST Stockholm | BACON Copenhagen |
| TIME IS PRECIOUS | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY Portland | USA | WIEDEN+KENNEDY Portland | JOINT EDITORIAL Portland |
| UNLIMITED | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY Portland | USA | WIEDEN+KENNEDY Portland | PRETTYBIRD Culver City |
| UNLIMITED GREATNESS: SERENA WILLIAMS | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | WIEDEN+KENNEDY Portland | USA | WIEDEN+KENNEDY Portland | |
| JORDAN & CHELSEA’S BOOKING WEDDING | BOOKING.COM | BOOKING.COM | WIEDEN+KENNEDY Portland | USA | WIEDEN+KENNEDY Portland | CARTEL Los Angeles / JOINT EDITORIAL Portland / LIME STUDIOS Santa Monica / SMUGGLER Los Angeles / THE MILL Los Angeles |
| MADE BY GOOGLE | GOOGLE PIXEL | DROGA5 New York | USA | DROGA5 New York / GOOGLE Mountain View | EPOCH FILMS New York / NEXUS New York / ROCK PAPER SCISSORS New York / SOMESUCH London / THE DIRECTORS BUREAU Los Angeles | |
| MADE THE JOHNSONVILLE WAY | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | DROGA5 New York | USA | DROGA5 New York / JOHNSONVILLE SAUSAGE Sheboygan Falls | ARTS & SCIENCES Los Angeles |
| CHEETOS MUSEUM | CHEETOS | CHEETOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | GOODBY SILVERSTEIN & PARTNERS San Francisco | CAVIAR Los Angeles / COMPANY 3 Santa Monica / ONE UNION RECORDING San Francisco / WHITEHOUSE POST Santa Monica |
| CHANNEL 4 PARALYMPICS | CHANNEL 4 | PARALYMPICS | OMD UK London | UNITED KINGDOM | 4CREATIVE London / CHANNEL 4 London / OMD UK London | 4CREATIVE London |
| 2016 WRAPPED | SPOTIFY | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | SPOTIFY New York |
| GIVE REGISTRY | MYER | NA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | FLARE PRODUCTIONS BBDO Melbourne |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | CREATURE Auckland / EXIT FILMS Auckland / FRANKLIN RD Auckland |
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI New York | USA | SAATCHI & SAATCHI New York | ARCADE EDIT New York / COMPANY 3 New York / NYLON STUDIOS New York / RATTLING STICK Santa Monica / THE MILL Los Angeles |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE |
| THIS GIRL CAN – PHENOMENAL WOMEN | SPORT ENGLAND | SPORT ENGLAND | FCB INFERNO London | UNITED KINGDOM | FCB INFERNO London | FRAMESTORE London / SOUNDTREE MUSIC London |
| NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | CP+B Boulder | USA | CP+B Boulder | |
| DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | DROGA5 New York | USA | DROGA5 New York / MAILCHIMP Atlanta | BROSMIND Barcelona / JUCO Los Angeles / RESN Wellington |
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | |