123 es el número de entradas que se encuentran en la lista corta de la categoría Mobile. Brasil, Perú, México y Argentina representan al continente con 17 piezas. Ecuador no está en el Shortlist de esta categoría.
| Title | Client | Product | Entrant Company | Country | Agency |
| AYRTON SENNA: THE HEART OF BRAZIL | INSTITUTO AYRTON SENNA | INSTITUTO AYRTON SENNA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo | BRAZIL | DDB BRASIL São Paulo |
| THE MYSTERIOUS BLACK PRINT | BACKUS SABMILLER | ABRAXAS | PHANTASIA AFILIADA A WUNDERMAN Lima | PERU | PHANTASIA AFILIADA A WUNDERMAN Lima |
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima | PERU | CIRCUS GREY Lima |
| CALL CENTER | ANHEUSER-BUSCH INBEV MEXICO | VICTORIA BEER | J. WALTER THOMPSON MEXICO Mexico City | MEXICO | J. WALTER THOMPSON MEXICO Mexico City |
| PARKINSOUNDS | TEVA NEUROSCIENCE | INSTITUTIONAL | HAVAS LIFE Sao Paulo | BRAZIL | HAVAS LIFE Sao Paulo |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo | BRAZIL | AFRICA São Paulo |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO | LEO BURNETT MÉXICO |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| HASHTAGS FOR LIFE. | PERUVIAN RED CROSS | VOLUNTARY BLOOD DONORS | McCANN LIMA | PERU | McCANN LIMA |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires |